Altavane

Monthly category report

Bathroom sink faucets at Ferguson, September 2026

Delta and Signature Hardware tie at 13% of the top results.

Altavane ResearchPublished 2 October 20263 minute read

Covers 1 to 30 September 2026Next edition 2 November 2026

At a glance

  • 13%Biggest brands: Delta and Signature Hardware, tied
  • 50%of the banner ads are for ProFlo
  • 25%of the top results are the retailer’s own brands

Key findings

  • Delta and Signature Hardware tie at 13% of the top results.
  • ProFlo is on 50% of the banner ads above Ferguson’s results, more than any other brand.
  • Delta leads “modern bathroom faucets” with 38% of the top results.

About this report

This report covers 25 products from 13 brands in the top results for bathroom sink faucets at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Delta and Signature Hardware tie at 13% of the top results.

  • Delta13%
  • Signature Hardware (the retailer’s own brand)13%
  • Kohler12%
  • Brizo9%
  • Hansgrohe9%
  • Miseno (the retailer’s own brand)8%
  • Moen8%
  • Pfister8%
  • Other brands20%

The retailer’s own brand

Figure 1. Brand share for bathroom sink faucets at Ferguson, 1 to 30 September 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

Delta and Signature Hardware are tied for first in the top results, on 13% each. Kohler follows with 12%. Ferguson’s own brands hold 25% between them, so outside brands share the other 75%.

Why it matters

With 13% enough to lead for bathroom sink faucets, a few places gained or lost can change who leads.

What to do

Check your bathroom sink faucets listings against Delta and Signature Hardware: price, photos, reviews and stock.

Ad share

ProFlo is on 50% of the banner ads above Ferguson’s results, more than any other brand.

Banner ads above the results

  • ProFlo (the retailer’s own brand)50%
  • Other banner ads50%
Figure 2. Banner ads above the results for bathroom sink faucets at Ferguson, 1 to 30 September 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

No product in Ferguson’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 50% of the banner ads; the other 50% name no brand here.

Why it matters

Banner ads sit above the results, so ProFlo, on 50% of them, is seen before the first product for bathroom sink faucets.

What to do

Ask your contact at Ferguson which banner ads above bathroom sink faucets can be bought, and for how long.

Changes this month

No brand moved a full percent this month.

New products

No new products entered the top results since 20 September.

What shoppers search

Delta leads “modern bathroom faucets” with 38% of the top results.

  • “modern bathroom faucets”Delta38%

Search results on 26 September.

Figure 3. Leading brand in searches for bathroom sink faucets at Ferguson, 1 to 30 September 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

Behind Delta in “modern bathroom faucets” are Kohler (17%) and Signature Hardware (13%). These are the results of 26 September. Delta leads with 38% of the top results.

Why it matters

A search is a second way into bathroom sink faucets: at Ferguson, “modern bathroom faucets” puts Delta first with 38%.

What to do

Search “modern bathroom faucets” at Ferguson and see which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Bathroom sink faucets at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/bathroom-faucets/september-2026. Free to quote with a link.

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