At a glance
- 27%Biggest brand: Hinkley Lighting
- 13named brands in the top results
- 24% to 13%Biggest change: Kichler lost share
Key findings
- Hinkley Lighting leads with 27% of the top results.
- Kichler went from 24% to 13% of the top results between the start and the end of September.
- 11 products entered the top results since 21 September; 3 are new to the category.
- Progress Lighting leads “all bathroom lighting” with 17% of the top results.
About this report
This report covers 46 products from 14 brands in the top results for vanity lighting at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is bathroom wall sconces.
How it is measuredChanges this month
Kichler went from 24% to 13% of the top results between the start and the end of September.
- Kichlerdown, from 24% to 13%
- Hinkley Lightingup, from 24% to 32%
- Hudson Valley Lightingup, from 0% to 4%
- Kuzco Lightingdown, from 4% to 0%
- Progress Lightingdown, from 8% to 4%
- Minka Laveryup, from 6% to 9%
gained share lost share
8 to 17 September against 24 to 30 September.
What it shows
The biggest gain was Hinkley Lighting, from 24% to 32%. Three brands gained 3% or more and three brands lost 3% or more. Hinkley Lighting also has four products among the new products below.
Why it matters
Kichler is seen less in vanity lighting at Ferguson than earlier in September: about three places in every 24 lost.
What to do
Look at which products took the places Kichler gave up in vanity lighting; the new products below are a start.
New products
11 products entered the top results since 21 September; 3 are new to the category.
- Hinkley Lighting Thistledown 1 Light Bathroom Sconcenew to the categoryPosition 7$40
- Hinkley Lighting Sawyer 1 Light 11" Tall Bathroom Sconcenew to the categoryPosition 8$179
- Hinkley Lighting Facet 2 Light 14" Tall LED ADA Bathroom SconcePosition 9$329
- Kichler Truby 13" Tall Bathroom SconcePosition 12$195
- Vaxcel Lighting Bella 1 Light Bathroom Sconcenew to the categoryPosition 17$82
- Capital Lighting 27" Tall Bathroom SconcePosition 20$216
Showing 6 of 11.
By brand
- Hinkley Lighting4
- Kichler3
- Visual Comfort2
- Capital Lighting1
- Vaxcel Lighting1
What it shows
Of the 11 products that entered the top results since 21 September, 3 are new to the category; the other 8 were already in it, lower down. Hinkley Lighting has the most, four. The best-placed new product is from Hinkley Lighting, at position 7, priced at $40.
Why it matters
These are the first figures for vanity lighting at Ferguson, so a new product is one in the top results after 21 September and not before it that month.
What to do
Compare the prices of the new products with your own in vanity lighting: those listed run from $40 to $329.
What shoppers search
Progress Lighting leads “all bathroom lighting” with 17% of the top results.
- “all bathroom lighting”Progress Lighting17%
Search results on 25 September.
What it shows
Behind Progress Lighting in “all bathroom lighting” are Capital Lighting (9%) and Currey and Company (9%). These are the results of 25 September. Progress Lighting leads with 17% of the top results.
Why it matters
“all bathroom lighting” is a second way into vanity lighting, and its leader at Ferguson is Progress Lighting, not Hinkley Lighting, which leads the category page.
What to do
Search “all bathroom lighting” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Vanity lighting at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/vanity-lighting/september-2026. Free to quote with a link.