Weekly report
Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 5th week of October 2026
Kohler went from 19% to 38% of the top results for shower systems at Ferguson, the biggest change in this report.
At a glance
- 23%Biggest brand: Kohler at Ferguson
- 43%of the top results at Wayfair are ads
- 19% to 38%Biggest change: Kohler gained share in shower systems at Ferguson
Key findings
- Kohler holds 23% of the top results at Ferguson, the highest of the four retailers.
- Ads are 43% of the top results at Wayfair and 16% at Lowe’s.
- Kohler went from 19% to 38% in shower systems at Ferguson.
- 119 products entered the top results at the four retailers; 32 are new to the category.
- Delta leads “kitchen faucet” at Lowe’s with 38%.
About this report
This report covers 2,156 products from 334 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, The Home Depot, Wayfair and Ferguson, 26 October to 1 November 2026, and 70 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kohler went from 19% to 38% in shower systems at Ferguson.
- KohlerShower systems · Fergusonup, from 19% to 38%
- DeltaBathroom sink faucets · Wayfairup, from 3% to 17%
- BlenziaKitchen sinks · Wayfairdown, from 25% to 12%
- monblariBathtubs · Wayfairdown, from 18% to 5%
- TOTOToilet seats · Fergusondown, from 65% to 52%
- Signature Hardware (the retailer’s own brand)Shower systems · Fergusondown, from 36% to 24%
- DeltaShower systems · Fergusondown, from 31% to 20%
- Signature Hardware (the retailer’s own brand)Bathroom vanities · Fergusondown, from 28% to 17%
- KohlerBathroom vanities · Fergusonup, from 0% to 10%
- ELLO&ALLOShower systems · Wayfairdown, from 15% to 6%
gained share lost share
What it shows
Three losses share the biggest size; one is Blenzia in kitchen sinks at Wayfair, from 25% to 12%. One week’s move; the same move next week would make it a trend.
Why it matters
Kohler is seen more in shower systems at Ferguson than a week ago: about five places in every 24 gained.
What to do
Find your categories among these moves. Where a competitor gained, as Kohler did in shower systems, look at its new products, prices and ads.
New products
119 products entered the top results at the four retailers; 32 are new to the category.
By retailer
- BCANHOME Smart Toilet (12 Inch Rough In) Auto Open Close Lid…Lowe’s · Toilets · adPosition 3$440
- Bio Bidet BB-500 Plastic White Elongated Slow Close Feature…Lowe’s · Toilet seats · new to the category · adPosition 3$197
- American Bath Group DreamLine Tub and Shower SystemThe Home Depot · Shower doors · new to the categoryPosition 9$1,608
- GRANDJOY LED Shower System Kit 3-Spray Ceiling Mount 25 in.…The Home Depot · Shower systems · new to the categoryPosition 12$2,994
- DeerValley 24" Modern Round Medicine Cabinet Wall MountedWayfair · Medicine cabinets · adPosition 1$99
- DreamLine Aqua Uno 34.31" W x 58" H Pivot Frameless Tub DoorWayfair · Shower doors · new to the category · adPosition 1$398
- Hinkley Lighting Xander 1 Light 10" Tall Bathroom SconceFerguson · Vanity lightingPosition 1$159
- Wyndham Collection Grayley 60" Three Wall Alcove Acrylic Soaking TubFerguson · BathtubsPosition 3$812
Showing 8 of 119.
By brand
- KohlerFerguson9
- allen + roth (the retailer’s own brand)Lowe’s5
- BlancoWayfair4
- Ebern Designs (the retailer’s own brand)Wayfair4
- American StandardLowe’s3
- DeerValleyWayfair3
- Other brands91
What it shows
By retailer, the 119 products that entered the top results this week are 61 at Wayfair, 26 at Lowe’s, 26 at Ferguson and 6 at The Home Depot.
Why it matters
The 119 new products at these retailers are those in the top results this week and not in the four weeks before.
What to do
Open the weekly report for Wayfair, which has the most new products (61), and compare their prices with your own.
What shoppers search
Delta leads “kitchen faucet” at Lowe’s with 38%.
“kitchen faucet”
- Lowe’sDelta38%ads 17%
- The Home DepotGlacier Bay, Kohler and Moen tied25%
- WayfairMoen25%ads 50%
No figures for this search at Ferguson.
“drop in kitchen sink”
- Lowe’sElkay and Project Source tied21%ads 0%
- The Home DepotKohler29%
- FergusonKohler42%
No figures for this search at Wayfair.
“shower doors”
- Lowe’sDelta21%ads 17%
- The Home DepotDelta42%
- FergusonDreamLine50%
No figures for this search at Wayfair.
Search results on 1 November.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (38%); Moen at Wayfair (25%); Glacier Bay, Kohler and Moen, tied, at The Home Depot (25% each). Ads are 17% of that search’s top results at Lowe’s and 50% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Weekly report for Lowe’s, The Home Depot, Wayfair and Ferguson, 5th week of October 2026”, published 2 November 2026. https://altavane.com/research/weekly/october-2026-week-5. Free to quote with a link.