Pages lead with specs, not answers
A list of features tells shoppers what it is. They came to find out whether it fits, how it installs and whether it lasts.
Services Product pages
Product pages that turn the traffic you have into orders.
We rebuild your product pages on Lowe’s, The Home Depot and Wayfair around what your shoppers actually ask, then measure what changed.
- Research from your reviews, Q&A and retailer portal data
- A new title, bullets, 10 to 12 images and A+ content
- Built to each retailer’s content rules
- Conversion tracked month over month
KF2210 Kitchen Faucet Stainless Steel 1 Handle 1.8 GPM
4.1 · 212 reviews
$275
- Stainless steel
- 1.8 GPM flow rate
- Single handle
- Ceramic cartridge
No A+ content
Installs in about 30 min
Pull Down Kitchen Faucet with Magnetic Dock, Stainless, Fits 1 or 3 Hole Sinks
4.1 · 212 reviews
$275
- Installs in about 30 minutes, no plumber needed
- Magnetic dock keeps the sprayer from drooping
- Fits 1 or 3 hole sinks, deck plate included
A+ content: install guide, finish options, size chart
Conversion1.2% · 12 orders1.7% · 17 orders
Illustration. Orders per 1,000 visitors. Tap Today or Rebuilt to compare.
Built to the content rules of the retailers you sell through
- Build.com
Your product page is a leaky faucet.
Every shopper who leaves without buying is traffic you already paid for. Put in one of your products to see what a better page is worth.
1Your product page today
Drag a slider or type a number.
$
%
We plan for a 0.5 point lift in conversion on every page we rebuild. One page costs $549.
2What a rebuilt page returns
30x
return on your $549 page in the first year
Paid back in 12 days
+5more orders a month
+$1,375more revenue a month
+$16,500more revenue a year
12 orders a month today at 1.2%, 17 rebuilt at 1.7%, from the same traffic.
Get a free audit of your pageAn estimate, not a guarantee. Revenue shown at your product price; your profit depends on your margin.
Why good products lose the sale online.
Shoppers decide on the page. Most pages answer questions nobody asked.
The reviews ask what the page should say
When the same question keeps coming up in Q&A and reviews, the page is losing that sale to the next listing.
Images show the product, not the use
Five shots on white cannot show scale, the room it belongs in or what the install takes. That is where shoppers hesitate.
Research, build, measure.
Three steps for every product page, so you know what changed and what it earned.
Belief ladder · sample
- Fits my space
- Easy to install
- Worth the price
Research
Once per category
We start with your own data, so the page speaks to the shopper you already have.
- Reviews, Q&A and returns, analyzed
- Your portal data: who buys and how
- A customer avatar for each product group
- A belief ladder: what to say, in what order
Image stack · 10 to 12 per SKU
Build
Every SKU
A full rebuild of the page, written and designed from the research, inside each retailer’s rules.
- Product title, written for search
- Overview and bullets, written for the shopper
- 10 to 12 product images
- A+ content, built new or rebuilt
Conversion rate · sample
Measure
Every month
Once a page is live we track it with you, so you see what each rebuild earned against what it cost.
- Conversion rate
- Click-through rate
- Impressions
- Return on each page
Most of the work happens before we write a word.
Most agencies start writing on day one. We spend the first weeks with your customer.
We sit down with your analytics team, then work through your portal data, reviews, Q&A, support tickets and return reasons. The page comes last, and it comes from what your shoppers told us.
- Built by a former Lowe’s digital growth manager
- The research, avatars and belief ladders are yours to keep
- Use them for ads, packaging and every other retailer
Where the time goes on every page
80%Understanding your customer
20%Content
- Weeks 1 to 3: your data and your shoppers
- Week 4: avatars and belief ladders, presented to your team
- Month 2 onward: new pages, starting with your top sellers
Questions brands ask us.
How soon will new pages be live?
Research takes the first three to four weeks. New pages follow from month two, starting with the products that carry the most revenue. Lowe’s can take a few days to publish new content.
What do you need from our team?
Access to your retailer portals, one call with whoever owns your analytics, and quick reviews of each draft. We do the rest.
Who owns the work?
You do. The research, avatars, belief ladders, copy and images are yours to keep and use anywhere, including on retailers we do not cover.
Which retailers do you work on?
Lowe’s, The Home Depot, Wayfair, Ferguson and Build.com. Every page is written to that retailer’s content rules.
Get a free audit of one product page.
Send us a link to one of your top sellers. A person who knows your category replies the same day.
- We review the page on Lowe’s or The Home Depot
- You get the three biggest gaps and what we would change
- No commitment, and the audit is yours to keep