Monthly category report
Shower heads at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026
Brizo went from 35% to 26% of the top results at Ferguson since September, the biggest change in this report.
At a glance
- 40%Biggest brand: Delta at The Home Depot
- 47%of the top results at Wayfair are ads
- 35% to 26%Biggest change: Brizo lost share at Ferguson
Key findings
- Delta holds 40% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 47% of the top results at Wayfair and 17% at Lowe’s.
- Brizo went from 35% to 26% of the top results at Ferguson since September.
- 57 products entered the top results; 13 are new to the category.
About this report
This report covers 276 products in the top results for shower heads at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Brizo went from 35% to 26% of the top results at Ferguson since September.
- BrizoFerguson · since Septemberdown, from 35% to 26%
- KohlerWayfair · since Septemberdown, from 9% to 2%
- BeilunWayfair · since Septemberup, from 6% to 11%
- Glacier Bay (the retailer’s own brand)The Home Depot · since Septemberdown, from 13% to 8%
- Signature Hardware (the retailer’s own brand)Ferguson · since Septemberup, from 21% to 26%
- DeltaWayfair · since Septemberdown, from 14% to 10%
- MoenFerguson · since Septemberup, from 0% to 3%
- DeltaLowe’s · since Septemberdown, from 30% to 28%
- DeltaThe Home Depot · since Septemberup, from 38% to 40%
gained share lost share
What it shows
The two biggest gains were the same size: Beilun at Wayfair, from 6% to 11%, and Signature Hardware at Ferguson, from 21% to 26%, both since September. The nine moves charted are spread across four retailers.
Why it matters
Brizo is seen less in shower heads at Ferguson than in September: about two places in every 24 lost.
What to do
Compare Brizo in shower heads across the retailers in this chart, and look at its prices and ads where it moved.
New products
57 products entered the top results; 13 are new to the category.
By retailer
- Kohler Premise 3 -Spray Vibrant Brushed Moderne Brass High…Lowe’s · new to the category · adPosition 6No price
- AquaTru 4 -Spray Nickel 5.32-in Round Rain Filtered High…Lowe’s · new to the category · adPosition 9$149
- Moen Verso 8-Spray 7 in. Dual Wall Mount Fixed…The Home DepotPosition 23$93
- Hansgrohe Raindance S Showerhead 240 1-Jet PowderRainWayfair · new to the category · adPosition 1$893
- Lava Odoro 9-Setting Magnetic Shower Head With HandheldWayfair · adPosition 1$86
- Moen Engage Magnetix 1.75 GPM Single Function Rain…FergusonPosition 8$128
- Signature Hardware 12" Beveled Square Single Function Rain Shower HeadFergusonPosition 8$208
Showing 7 of 57.
By brand
- Kingston BrassWayfair7
- MoenWayfair7
- DeltaWayfair4
- allen + roth (the retailer’s own brand)Lowe’s3
- KohlerFerguson3
- DeltaLowe’s2
- Other brands31
What it shows
By retailer, the 57 products that entered the top results in October are 38 at Wayfair, 10 at Ferguson, 8 at Lowe’s and 1 at The Home Depot. Two brands have seven each, the most at any one retailer.
Why it matters
The 57 new products for shower heads are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for shower heads with your own, retailer by retailer.
What shoppers search
No search is shared by two retailers this month.
Each retailer’s own report shows its searches for shower heads.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Shower heads at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/shower-heads/october-2026. Free to quote with a link.