Monthly category report
Bathroom sink faucets at The Home Depot, October 2026
Kohler went from 23% to 18% of the top results since September, the biggest change in this report.
At a glance
- 36%Biggest brand: Delta
- 4%of the banner ads are for Pfister
- 23% to 18%Biggest change: Kohler lost share
Key findings
- Delta leads with 36% of the top results.
- Pfister is on 4% of the banner ads above The Home Depot’s results, more than any other brand.
- Kohler went from 23% to 18% of the top results since September.
- 3 products entered the top results; 2 are new to the category.
- Delta and Glacier Bay tie for “bathroom faucets”, with 25% each.
About this report
This report covers 32 products from 6 brands in the top results for bathroom sink faucets at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kohler went from 23% to 18% of the top results since September.
- Kohlerdown, from 23% to 18%
- Deltaup, from 32% to 36%
- Hansgroheup, from 0% to 2%
gained share lost share
What it shows
The biggest gain was Delta, from 32% to 36%. One brand gained 3% or more and one brand lost 3% or more. Delta also has one product among the new products below.
Why it matters
Kohler is seen less in bathroom sink faucets at The Home Depot than in September: about one place in every 24 lost.
What to do
Look at which products took the places Kohler gave up in bathroom sink faucets; the new products below are a start.
New products
3 products entered the top results; 2 are new to the category.
- Kohler Paces 8 in. Widespread Double Handle Bathroom FaucetPosition 4$159
- Hansgrohe Logis Fine Single Handle Single Hole Bathroom Faucetnew to the categoryPosition 5$161
- Delta Foundations Design Series Modern 8 in. Widespread 2…new to the categoryPosition 6$99
No brand has more than one.
What it shows
Of the 3 products that entered the top results in October, 2 are new to the category; the other 1 was already in it, lower down. No brand has more than one. The best-placed new product is from Kohler, at position 4, priced at $159.
Why it matters
The 3 new products for bathroom sink faucets at The Home Depot are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in bathroom sink faucets: those listed run from $99 to $161.
What shoppers search
Delta and Glacier Bay tie for “bathroom faucets”, with 25% each.
- “bathroom faucets”Delta and Glacier Bay tied25%
Search results on 30 October.
What it shows
Next in “bathroom faucets”, after the tied leaders, are Kohler (13%) and Moen (13%). These are the results of 30 October. The leaders are tied on 25% each.
Why it matters
A search is a second way into bathroom sink faucets, and for “bathroom faucets” no one brand is ahead at The Home Depot.
What to do
Search “bathroom faucets” at The Home Depot and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom sink faucets at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/bathroom-faucets/october-2026. Free to quote with a link.