Monthly category report
Cabinet knobs at Lowe’s, October 2026
Amerock went from 8% to 1% of the top results since September.
At a glance
- 58%Biggest brand: allen + roth
- 16%of the top results are ads
- 8% to 1%One of the biggest changes: Amerock lost share
Key findings
- The brand allen + roth, the retailer’s own brand, leads with 58% of the top results.
- Ads are 16% of the top results. Belwith is on 37% of them, more than any other brand.
- Amerock went from 8% to 1% of the top results since September.
- 11 products entered the top results; 4 are new to the category.
- The brand allen + roth leads “cabinet knobs” with 54% of the top results.
About this report
This report covers 64 products from 8 brands in the top results for cabinet knobs at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Amerock went from 8% to 1% of the top results since September.
- Amerockdown, from 8% to 1%
- Origin 21 (the retailer’s own brand)up, from 17% to 24%
- allen + roth (the retailer’s own brand)up, from 55% to 58%
gained share lost share
What it shows
The biggest gain was Origin 21, from 17% to 24%. Two brands gained 3% or more and one brand lost 3% or more. Origin 21 also has one product among the new products below.
Why it matters
Amerock is seen less in cabinet knobs at Lowe’s than in September: about two places in every 24 lost.
What to do
Look at which products took the places Amerock gave up in cabinet knobs; the new products below are a start.
New products
11 products entered the top results; 4 are new to the category.
- Villa Valentina Series No. 6, 1-1/4-in Satin Nickel Round…new to the category · adPosition 3$6.98
- Amerock Traditional Classics 1-5/16-in Clear/Oil-Rubbed…new to the category · adPosition 6$6.20
- allen + roth Delia 1-1/8-in Brushed Brass Round Cabinet KnobPosition 7$4.38
- allen + roth Magnus 7/8-in Matte Black Round Classic Cabinet Knobnew to the categoryPosition 17$2.98
- Origin 21 Siri 1-3/16-in Brushed Brass Round Modern Cabinet…Position 17No price
- allen + roth Prospero 1-1/4-in Polished Chrome Round Traditional…Position 18$3.48
Showing 6 of 11.
By brand
- allen + roth (the retailer’s own brand)8
- Amerock1
- Origin 21 (the retailer’s own brand)1
- Villa Valentina1
What it shows
Of the 11 products that entered the top results in October, 4 are new to the category; the other 7 were already in it, lower down. The brand allen + roth, Lowe’s own brand, has the most, eight. The best-placed new product is from Villa Valentina, at position 3, priced at $6.98; it is an ad.
Why it matters
The 11 new products for cabinet knobs at Lowe’s are those in the top results in October and not in the four weeks before.
What to do
Ask your buyer at Lowe’s whether more own-brand products are planned in cabinet knobs: allen + roth has eight of the new products.
What shoppers search
The brand allen + roth leads “cabinet knobs” with 54% of the top results.
- “cabinet knobs”allen + roth54%ads 17%
Search results on 30 October.
What it shows
Behind allen + roth in “cabinet knobs” are Origin 21 (21%) and Amerock (17%). Ads are 17% of the top results for “cabinet knobs”. The brand allen + roth is also the biggest brand on the category page, with 58%.
Why it matters
The brand allen + roth leads both the category page and “cabinet knobs” at Lowe’s, so the two ways into cabinet knobs show the same brand first.
What to do
Search “cabinet knobs” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Cabinet knobs at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/cabinet-hardware/october-2026. Free to quote with a link.