At a glance
- 55%Biggest brand: allen + roth
- 17%of the top results are ads
- 10% to 5%Biggest change: Villa Valentina lost share
Key findings
- The brand allen + roth, the retailer’s own brand, leads with 55% of the top results.
- Ads are 17% of the top results. Belwith is on 49% of them, more than any other brand.
- Villa Valentina went from 10% to 5% of the top results since August.
- 12 products entered the top results; 4 are new to the category.
- The brand allen + roth leads “cabinet knobs” with 71% of the top results.
About this report
This report covers 67 products from 10 brands in the top results for cabinet knobs at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Villa Valentina went from 10% to 5% of the top results since August.
- Villa Valentinadown, from 10% to 5%
- allen + roth (the retailer’s own brand)down, from 59% to 55%
- Belwithup, from 5% to 8%
- Miaokesenup, from 1% to 4%
gained share lost share
What it shows
The two biggest gains were the same size: Belwith, from 5% to 8%, and Miaokesen, from 1% to 4%. Two brands gained 3% or more and two brands lost 3% or more.
Why it matters
Villa Valentina is seen less in cabinet knobs at Lowe’s than in August: about one place in every 24 lost.
What to do
Look at which products took the places Villa Valentina gave up in cabinet knobs; Belwith went from 5% to 8%.
New products
12 products entered the top results; 4 are new to the category.
- allen + roth Capital 1-1/4-in Round Traditional Cabinet Knobnew to the categoryPosition 3$47
- Hickory Hardware Heritage Designs Tempo Matte Black Square…adPosition 6$35
- Miaokesen 1-in Antique Brass Round Classic Cabinet Knob 12…new to the category · adPosition 9$30
- Miaokesen 1-3/16-in Antique Brass Mushroom Classic Cabinet…new to the category · adPosition 9$40
- allen + roth Marigold 1-3/8-in brushed-satin nickel Square…new to the categoryPosition 14$4.18
- Style Selections Turner 1-1/4-in White Birch Round Traditional…Position 16$2.08
Showing 6 of 12.
By brand
- allen + roth (the retailer’s own brand)6
- Miaokesen2
- Origin 21 (the retailer’s own brand)2
- Hickory Hardware1
- Style Selections (the retailer’s own brand)1
What it shows
Of the 12 products that entered the top results in September, 4 are new to the category; the other 8 were already in it, lower down. The brand allen + roth, Lowe’s own brand, has the most, six. The best-placed new product is from allen + roth, at position 3, priced at $47.
Why it matters
The 12 new products for cabinet knobs at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Ask your buyer at Lowe’s whether more own-brand products are planned in cabinet knobs: allen + roth has six of the 12 new products.
What shoppers search
The brand allen + roth leads “cabinet knobs” with 71% of the top results.
- “cabinet knobs”allen + roth71%ads 17%
Search results on 18 September.
What it shows
Behind allen + roth in “cabinet knobs” are Villa Valentina (17%) and Origin 21 (12%). Ads are 17% of the top results for “cabinet knobs”. The brand allen + roth is also the biggest brand on the category page, with 55%.
Why it matters
The brand allen + roth leads both the category page and “cabinet knobs” at Lowe’s, so the two ways into cabinet knobs show the same brand first.
What to do
Search “cabinet knobs” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Cabinet knobs at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/cabinet-hardware/september-2026. Free to quote with a link.