Monthly category report
Kitchen sinks at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026
Kohler went from 50% to 37% of the top results at Ferguson since September, the biggest change in this report.
At a glance
- 42%Biggest brand: Glacier Bay at The Home Depot
- 48%of the top results at Wayfair are ads
- 50% to 37%Biggest change: Kohler lost share at Ferguson
Key findings
- Glacier Bay holds 42% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 48% of the top results at Wayfair and 17% at Lowe’s.
- Kohler went from 50% to 37% of the top results at Ferguson since September.
- 81 products entered the top results; 44 are new to the category.
- Kohler leads “drop in kitchen sink” at The Home Depot (34%) and Ferguson (54%).
About this report
This report covers 332 products in the top results for kitchen sinks at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kohler went from 50% to 37% of the top results at Ferguson since September.
- KohlerFerguson · since Septemberdown, from 50% to 37%
- BlenziaWayfair · since Septemberup, from 8% to 16%
- Glacier Bay (the retailer’s own brand)The Home Depot · since Septemberdown, from 49% to 42%
- CozyWayfair · since Septemberdown, from 19% to 14%
- KrausThe Home Depot · since Septemberup, from 24% to 29%
- Project Source (the retailer’s own brand)Lowe’s · since Septemberup, from 1% to 6%
- allen + roth (the retailer’s own brand)Lowe’s · since Septemberup, from 31% to 35%
- BlancoFerguson · since Septemberup, from 13% to 17%
- ElkayLowe’s · since Septemberdown, from 14% to 10%
gained share lost share
What it shows
The biggest gain was Blenzia at Wayfair, from 8% to 16%, since September. Lowe’s has three of the nine moves charted. At The Home Depot the biggest change since September was Glacier Bay, from 49% to 42%.
Why it matters
Kohler is seen less in kitchen sinks at Ferguson than in September: about three places in every 24 lost.
What to do
Compare Kohler in kitchen sinks across the retailers in this chart, and look at its prices and ads where it moved.
New products
81 products entered the top results; 44 are new to the category.
By retailer
- Project Source Knox Drop-in 33-in x 22-in Stainless steel Double…Lowe’s · new to the categoryPosition 11$79
- Elkay Dayton Drop-in 33-in x 22-in Stainless steel Double…Lowe’sPosition 19No price
- Blenzia 33 Inch Drop In 33x22 Topmount 16 Gauge Stainless…WayfairPosition 1$188
- Blenzia 32 Inch Undermount 50/50 Double Bowl Handmade 16…Wayfair · new to the category · adPosition 1$225
- Blanco Inteos 33" Undermount Single Basin Granite…FergusonPosition 2$859
- Elkay Quartz Luxe 33" Undermount Single Basin Quartz…Ferguson · new to the categoryPosition 2$1,155
Showing 6 of 81.
By brand
- BlenziaWayfair13
- KIBIWayfair6
- BlancoWayfair4
- CozyWayfair3
- DeerValleyWayfair3
- StylishWayfair3
- Other brands49
What it shows
By retailer, the 81 products that entered the top results in October are 59 at Wayfair, 11 at Lowe’s, 10 at Ferguson and 1 at The Home Depot. Blenzia has the most, 13 at Wayfair.
Why it matters
The 81 new products for kitchen sinks are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for kitchen sinks with your own, retailer by retailer.
What shoppers search
Kohler leads “drop in kitchen sink” at The Home Depot (34%) and Ferguson (54%).
“drop in kitchen sink”
- Lowe’sElkay and Project Source tied21%ads 0%
- The Home DepotKohler34%
- FergusonKohler54%
No figures for this search at Wayfair.
“undermount kitchen sink”
- Lowe’sallen + roth38%ads 17%
- The Home DepotKraus46%
- FergusonKohler67%
No figures for this search at Wayfair.
“farmhouse sink”
- Lowe’sDeerValley38%ads 17%
- The Home DepotDeerValley25%
- FergusonKohler42%
No figures for this search at Wayfair.
Search results on 31 October.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “drop in kitchen sink”: Kohler at The Home Depot (34%) and Ferguson (54%); Elkay and Project Source, tied, at Lowe’s (21% each). Ads are 0% of that search’s top results at Lowe’s.
Why it matters
The same words, “drop in kitchen sink”, put a different brand first at some retailers.
What to do
Search “drop in kitchen sink” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Kitchen sinks at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/kitchen-sinks/october-2026. Free to quote with a link.