Monthly category report
Bathroom sink faucets at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026
Delta went from 6% to 12% of the top results at Wayfair since September.
At a glance
- 36%Biggest brand: Delta at The Home Depot
- 44%of the top results at Wayfair are ads
- 6% to 12%One of the biggest changes: Delta gained share at Wayfair
Key findings
- Delta holds 36% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 44% of the top results at Wayfair and 16% at Lowe’s.
- Delta went from 6% to 12% of the top results at Wayfair since September.
- 58 products entered the top results; 31 are new to the category.
- UFINE leads “bathroom faucets” at Wayfair with 34%.
About this report
This report covers 287 products in the top results for bathroom sink faucets at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Delta went from 6% to 12% of the top results at Wayfair since September.
- DeltaWayfair · since Septemberup, from 6% to 12%
- WOWOWWayfair · since Septemberup, from 1% to 7%
- KohlerThe Home Depot · since Septemberdown, from 23% to 18%
- allen + roth (the retailer’s own brand)Lowe’s · since Septemberdown, from 26% to 22%
- DeltaThe Home Depot · since Septemberup, from 32% to 36%
- PfisterLowe’s · since Septemberup, from 6% to 10%
- dCOR designWayfair · since Septemberdown, from 4% to 1%
- DeltaLowe’s · since Septemberdown, from 28% to 25%
- HansgroheThe Home Depot · since Septemberup, from 0% to 2%
- FergusonNo brand moved a full percent this month.
gained share lost share
What it shows
The biggest loss was Kohler at The Home Depot, from 23% to 18%, since September. The nine moves charted are spread across three retailers. At Ferguson, no brand moved a full percent this month.
Why it matters
Delta is seen more in bathroom sink faucets at Wayfair than in September: about one place in every 24 gained.
What to do
Compare Delta in bathroom sink faucets across the retailers in this chart, and look at its prices and ads where it moved.
New products
58 products entered the top results; 31 are new to the category.
By retailer
- EVERSTEIN Matte Black Vessel Waterfall Single Hole Bathroom…Lowe’s · new to the category · adPosition 3$159
- EVERSTEIN Gunmetal Gray 3-Hole 8 in.Widespread Bathroom Sink…Lowe’s · new to the category · adPosition 3$199
- Kohler Paces 8 in. Widespread Double Handle Bathroom FaucetThe Home DepotPosition 4$159
- Hansgrohe Logis Fine Single Handle Single Hole Bathroom FaucetThe Home Depot · new to the categoryPosition 5$161
- Kingston Brass NuvoFusion Two-Handle 3-Hole Deck Mount 4"…Wayfair · adPosition 1$134
- Moen Wynford Single Hole Bathroom FaucetWayfair · new to the category · adPosition 1$326
- Delta Lineax 1.2 GPM Widespread Bathroom FaucetFergusonPosition 1$232
- Brizo Roccesco 1.2 GPM Widespread Bathroom FaucetFerguson · new to the categoryPosition 2$522
Showing 8 of 58.
By brand
- PfisterLowe’s4
- MoenWayfair4
- WOWOWWayfair3
- EVERSTEINLowe’s2
- FORIOUSWayfair2
- RainlexWayfair2
- Other brands41
What it shows
By retailer, the 58 products that entered the top results in October are 31 at Wayfair, 15 at Ferguson, 9 at Lowe’s and 3 at The Home Depot. Two brands have four each, the most at any one retailer.
Why it matters
The 58 new products for bathroom sink faucets are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for bathroom sink faucets with your own, retailer by retailer.
What shoppers search
UFINE leads “bathroom faucets” at Wayfair with 34%.
“bathroom faucets”
- The Home DepotDelta and Glacier Bay tied · 30 October25%
- WayfairUFINE · 23 October34%ads 50%
No figures for this search at Lowe’s and Ferguson.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “bathroom faucets”: UFINE at Wayfair (34%); Delta and Glacier Bay, tied, at The Home Depot (25% each). Ads are 50% of that search’s top results at Wayfair.
Why it matters
The same words, “bathroom faucets”, put a different brand first at each retailer.
What to do
Search “bathroom faucets” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Bathroom sink faucets at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/bathroom-faucets/october-2026. Free to quote with a link.