Monthly category report
Shower doors at Wayfair, October 2026
ExBrite went from 10% to 1% of the top results since September, the biggest change in this report.
At a glance
- 13%Biggest brand: Abruzzo
- 46%of the top results are ads
- 10% to 1%Biggest change: ExBrite lost share
Key findings
- Abruzzo leads with 13% of the top results.
- Ads are 46% of the top results. WoodBridge is on 17% of them, more than any other brand.
- ExBrite went from 10% to 1% of the top results since September.
- 59 products entered the top results; 41 are new to the category.
- DreamLine leads “corner shower door” with 21% of the top results.
About this report
This report covers 187 products from 46 brands in the top results for shower doors at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
ExBrite went from 10% to 1% of the top results since September.
- ExBritedown, from 10% to 1%
- xbrighup, from 5% to 12%
- Rizzondown, from 9% to 3%
- Abruzzodown, from 17% to 13%
- Cozydown, from 6% to 2%
- Lezdoxdown, from 5% to 1%
- Bascoup, from 0% to 3%
- Okaybayup, from 0% to 3%
gained share lost share
What it shows
The biggest gain was xbrigh, from 5% to 12%. Four brands gained 3% or more and five brands lost 3% or more. The brand xbrigh also has two products among the new products below.
Why it matters
ExBrite is seen less in shower doors at Wayfair than in September: about two places in every 24 lost.
What to do
Look at which products took the places ExBrite gave up in shower doors; the new products below are a start.
New products
59 products entered the top results; 41 are new to the category.
- AISU HOME 55-59" W x 72" H Frameless Shower Doornew to the categoryPosition 1$530
- Basco Classic 40'' - W x 70'' H Bypass Door Frameless…new to the category · adPosition 1$414
- Basco Infinity 40'' - W x 70'' H Bypass Door…new to the category · adPosition 1$680
- DreamLine Aqua Uno 34.31" W x 58" H Pivot Frameless Tub Doornew to the category · adPosition 1$398
- Okaybay 45" - 48" W x 76" H Semi-Frameless Double Sliding…new to the category · adPosition 1$330
- Okaybay 32" - 38" W x 72" H Frameless Pivot Swing Shower…new to the category · adPosition 1$440
Showing 6 of 59.
By brand
- Basco7
- Glass Warehouse5
- Peorsily4
- Eogzenw3
- WoodBridge3
- Cozy2
- Other brands35
What it shows
Of the 59 products that entered the top results in October, 41 are new to the category; the other 18 were already in it, lower down. Basco has the most, seven. Six of those listed are tied for the best position, 1.
Why it matters
The 59 new products for shower doors at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in shower doors: those listed run from $253 to $680.
What shoppers search
DreamLine leads “corner shower door” with 21% of the top results.
- “corner shower door”DreamLine21%ads 50%
Search results on 30 October.
What it shows
Behind DreamLine in “corner shower door” are Elegant (17%) and ACE DECOR (13%). Ads are 50% of the top results for “corner shower door”. These are the results of 30 October.
Why it matters
“corner shower door” is a second way into shower doors, and its leader at Wayfair is DreamLine, not Abruzzo, which leads the category page.
What to do
Check the unpaid places you already hold in “corner shower door” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower doors at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/shower-doors/october-2026. Free to quote with a link.