Monthly category report
Shower doors at Wayfair, September 2026
WoodBridge went from 2% to 9% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 17%Biggest brand: Abruzzo
- 47%of the top results are ads
- 2% to 9%Biggest change: WoodBridge gained share
Key findings
- Abruzzo leads with 17% of the top results.
- Ads are 47% of the top results. Abruzzo is on 15% of them, more than any other brand.
- WoodBridge went from 2% to 9% of the top results between the start and the end of September.
- 17 products entered the top results since 16 September; 8 are new to the category.
- Abruzzo leads “shower doors” with 21% of the top results.
About this report
This report covers 127 products from 45 brands in the top results for shower doors at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
WoodBridge went from 2% to 9% of the top results between the start and the end of September.
- WoodBridgeup, from 2% to 9%
- ACE DECORdown, from 5% to 0%
- Eogzenwup, from 3% to 8%
- ExBritedown, from 11% to 6%
- Glass Warehouseup, from 2% to 7%
- Abruzzoup, from 16% to 20%
- Lezdoxdown, from 6% to 2%
- Rizzonup, from 5% to 9%
gained share lost share
1 to 8 September against 24 to 30 September.
What it shows
The two biggest losses were the same size: ACE DECOR, from 5% to 0%, and ExBrite, from 11% to 6%. Five brands gained 3% or more and four brands lost 3% or more.
Why it matters
WoodBridge is seen more in shower doors at Wayfair than earlier in September: about two places in every 24 gained.
What to do
Look at what changed for WoodBridge in shower doors in September: its new products, prices and ads can all be seen from outside.
New products
17 products entered the top results since 16 September; 8 are new to the category.
- Okaybay 30" - 36" W x 72" H Frameless Pivot Glass Shower…new to the category · adPosition 1$350
- Eogzenw 56" - 60" W x 74'' H Double Sliding Frameless…adPosition 3$390
- SUPERFLO 55-59＂W X 75＂H Double Sliding Shower Door…Position 7$555
- DeerValley 56"-60" W x 76" H Double Sliding Frameless Shower…Position 8$591
- Rizzon 34'' X 68'' Black Hardware Frameless Fixed Shower…new to the categoryPosition 9$230
- WoodBridge 44"- 48" W x 76" H Single Sliding Frameless Shower…adPosition 10$550
Showing 6 of 17.
By brand
- WoodBridge3
- Eogzenw2
- Rizzon2
- CHENGGUHENGXIN1
- Cozy1
- DeerValley1
- Other brands7
What it shows
Of the 17 products that entered the top results since 16 September, 8 are new to the category; the other 9 were already in it, lower down. WoodBridge has the most, three. The best-placed new product is from Okaybay, at position 1, priced at $350; it is an ad.
Why it matters
These are the first figures for shower doors at Wayfair, so a new product is one in the top results after 16 September and not before it that month.
What to do
Check which of the new products for shower doors are ads, and compare their prices with your nearest products.
What shoppers search
Abruzzo leads “shower doors” with 21% of the top results.
- “shower doors”Abruzzo21%ads 50%
- “frameless shower door”Glass Warehouse25%ads 50%
- “glass shower door”Unikoo17%ads 50%
- “sliding shower door”Abruzzo17%ads 50%
- “corner shower door”Glass Warehouse38%ads 50%
- “neo angle shower door”SleekShower13%ads 46%
Search results on 30 September.
What it shows
Behind Abruzzo in “shower doors” are WoodBridge (17%) and Glass Warehouse (13%). Glass Warehouse leads “frameless shower door” with 25%. Ads are 50% of the top results for “shower doors”.
Why it matters
Abruzzo leads both the category page and “shower doors” at Wayfair, so the two ways into shower doors show the same brand first.
What to do
Check the unpaid places you already hold in “shower doors” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower doors at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/shower-doors/september-2026. Free to quote with a link.