Monthly category report
Medicine cabinets at Wayfair, October 2026
Wrought Studio went from 25% to 19% of the top results since September, the biggest change in this report.
At a glance
- 36%Biggest brand: Ebern Designs
- 44%of the top results are ads
- 25% to 19%Biggest change: Wrought Studio lost share
Key findings
- Ebern Designs, the retailer’s own brand, leads with 36% of the top results.
- Ads are 44% of the top results. Wrought Studio is on 26% of them, more than any other brand.
- Wrought Studio went from 25% to 19% of the top results since September.
- 23 products entered the top results; 5 are new to the category.
About this report
This report covers 114 products from 26 brands in the top results for medicine cabinets at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Wrought Studio went from 25% to 19% of the top results since September.
- Wrought Studio (the retailer’s own brand)down, from 25% to 19%
- Astoria Grand (the retailer’s own brand)up, from 0% to 5%
- Ebern Designs (the retailer’s own brand)down, from 41% to 36%
- Red Barrel Studio (the retailer’s own brand)up, from 0% to 3%
gained share lost share
What it shows
The biggest gain was Astoria Grand, from 0% to 5%. Two brands gained 3% or more and two brands lost 3% or more. Wrought Studio, the biggest mover, is one of Wayfair’s own brands.
Why it matters
Wrought Studio is seen less in medicine cabinets at Wayfair than in September: about one place in every 24 lost.
What to do
Look at which products took the places Wrought Studio gave up in medicine cabinets; the new products below are a start.
New products
23 products entered the top results; 5 are new to the category.
- Astoria Grand 24" x 35" Vintage Rectangle Medicine CabinetadPosition 1$180
- DeerValley 24" Modern Round Medicine Cabinet Wall MountedadPosition 1$99
- Winston Porter Wyndham 36 in Tri-View Medicine CabinetadPosition 2$470
- East Urban Home 24 x 36 Inch Recessed or Surface Mount Arched…new to the categoryPosition 3$167
- AllModern Eaton Medicine CabinetPosition 4$473
- Brayden Studio 60" Bathroom Medicine CabinetadPosition 4$1,660
Showing 6 of 23.
By brand
- Ebern Designs (the retailer’s own brand)6
- DeerValley3
- Astoria Grand (the retailer’s own brand)2
- Brayden Studio (the retailer’s own brand)2
- AllModern (the retailer’s own brand)1
- DICTAC1
- Other brands8
What it shows
Of the 23 products that entered the top results in October, 5 are new to the category; the other 18 were already in it, lower down. Ebern Designs, Wayfair’s own brand, has the most, six. Two of those listed are tied for the best position, 1: one from Astoria Grand and one from DeerValley.
Why it matters
The 23 new products for medicine cabinets at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Ask your account contact at Wayfair whether more own-brand products are planned in medicine cabinets: Ebern Designs has six of the new products.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Medicine cabinets at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/medicine-cabinets/october-2026. Free to quote with a link.