Monthly category report
Kitchen sinks at Wayfair, October 2026
Blenzia went from 8% to 16% of the top results since September, the biggest change in this report.
At a glance
- 16%Biggest brand: Blenzia
- 48%of the top results are ads
- 8% to 16%Biggest change: Blenzia gained share
Key findings
- Blenzia leads with 16% of the top results.
- Ads are 48% of the top results. Blenzia is on 28% of them, more than any other brand.
- Blenzia went from 8% to 16% of the top results since September.
- 59 products entered the top results; 28 are new to the category.
About this report
This report covers 197 products from 57 brands in the top results for kitchen sinks at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Blenzia went from 8% to 16% of the top results since September.
- Blenziaup, from 8% to 16%
- Cozydown, from 19% to 14%
- IGUANNAdown, from 4% to 1%
- KIBIup, from 2% to 5%
- Krausdown, from 6% to 3%
gained share lost share
What it shows
The biggest loss was Cozy, from 19% to 14%. Two brands gained 3% or more and three brands lost 3% or more. Blenzia also has 13 products among the new products below.
Why it matters
Blenzia is seen more in kitchen sinks at Wayfair than in September: about two places in every 24 gained.
What to do
Look at what changed for Blenzia in kitchen sinks in October: its new products, prices and ads can all be seen from outside.
New products
59 products entered the top results; 28 are new to the category.
- Blenzia 33 Inch Drop In 33x22 Topmount 16 Gauge Stainless…Position 1$188
- Blenzia 32 Inch Undermount 50/50 Double Bowl Handmade 16…new to the category · adPosition 1$225
- Nantucket Sinks Cape Nantucket Sinks 60/40 Dualmount Fireclay Sink…new to the category · adPosition 1$712
- Blenzia 32 Inch Undermount Double Bowl 60/40 18 Gauge 304…adPosition 2$156
- Karran 34" Apron Front Single Bowl Quartz Kitchen Sink KitadPosition 2$600
- Native Trails Cocina Undermount Kitchen SinkadPosition 2$3,581
Showing 6 of 59.
By brand
- Blenzia13
- KIBI6
- Blanco4
- Cozy3
- DeerValley3
- Stylish3
- Other brands27
What it shows
Of the 59 products that entered the top results in October, 28 are new to the category; the other 31 were already in it, lower down. Blenzia has the most, 13. Three of those listed are tied for the best position, 1: one from Blenzia, one from Blenzia and one from Nantucket Sinks.
Why it matters
The 59 new products for kitchen sinks at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in kitchen sinks: those listed run from $120 to $3,581.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen sinks at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/kitchen-sinks/october-2026. Free to quote with a link.