Monthly category report
Kitchen faucets at Wayfair, October 2026
Moen went from 7% to 18% of the top results since September, the biggest change in this report.
At a glance
- 19%Biggest brand: Kraus
- 47%of the top results are ads
- 7% to 18%Biggest change: Moen gained share
Key findings
- Kraus leads with 19% of the top results.
- Ads are 47% of the top results. Moen is on 33% of them, more than any other brand.
- Moen went from 7% to 18% of the top results since September.
- 43 products entered the top results; 11 are new to the category.
- Kingston Brass leads “kitchen faucet” with 25% of the top results.
About this report
This report covers 162 products from 46 brands in the top results for kitchen faucets at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Moen went from 7% to 18% of the top results since September.
- Moenup, from 7% to 18%
- FORIOUSdown, from 19% to 9%
- Ackwaveup, from 3% to 9%
- MASOdown, from 7% to 1%
- Krausup, from 14% to 19%
- Swiss Madisondown, from 5% to 0%
- KIBIup, from 2% to 5%
gained share lost share
What it shows
The biggest loss was FORIOUS, from 19% to 9%. Four brands gained 3% or more and three brands lost 3% or more. Moen also has six products among the new products below.
Why it matters
Moen is seen more in kitchen faucets at Wayfair than in September: about three places in every 24 gained.
What to do
Look at what changed for Moen in kitchen faucets in October: its new products, prices and ads can all be seen from outside.
New products
43 products entered the top results; 11 are new to the category.
- Elitisthome Side Motion Sensor Touchless Kitchen FaucetPosition 2$46
- Gerber Pilsen Single Handle Pull Down Sprayer Kitchen…adPosition 2$183
- KIBI Pull Down Single Handle Kitchen FaucetadPosition 3$146
- Kingston Brass Kingston NuvoFusion Two-Handle 2-Hole Deck Mount…adPosition 3$101
- Kraus Savan 2-Function Single Handle Pull Down Kitchen…adPosition 3$190
- Hansgrohe Zesis Kitchen Faucet 2-SprayadPosition 4$247
Showing 6 of 43.
By brand
- Kraus9
- Moen6
- KIBI4
- Kingston Brass4
- Ackwave3
- Hansgrohe2
- Other brands15
What it shows
Of the 43 products that entered the top results in October, 11 are new to the category; the other 32 were already in it, lower down. Kraus has the most, nine. Two of those listed are tied for the best position, 2: one from Elitisthome and one from Gerber.
Why it matters
The 43 new products for kitchen faucets at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in kitchen faucets: those listed run from $36 to $507.
What shoppers search
Kingston Brass leads “kitchen faucet” with 25% of the top results.
- “kitchen faucet”Kingston Brass25%ads 46%
Search results on 30 October.
What it shows
Behind Kingston Brass in “kitchen faucet” are Kraus (13%) and SUNRINX (13%). Ads are 46% of the top results for “kitchen faucet”. Kraus, the biggest brand on the category page, holds 13% of “kitchen faucet”.
Why it matters
“kitchen faucet” is a second way into kitchen faucets, and its leader at Wayfair is Kingston Brass, not Kraus, which leads the category page.
What to do
Check the unpaid places you already hold in “kitchen faucet” before you buy ads on it: ads are 46% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen faucets at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/kitchen-faucets/october-2026. Free to quote with a link.