Monthly category report
Kitchen faucets at Wayfair, September 2026
FORIOUS went from 26% to 18% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 19%Biggest brand: FORIOUS
- 40%of the top results are ads
- 26% to 18%Biggest change: FORIOUS lost share
Key findings
- FORIOUS leads with 19% of the top results.
- Ads are 40% of the top results. FORIOUS is on 38% of them, more than any other brand.
- FORIOUS went from 26% to 18% of the top results between the start and the end of September.
- 11 products entered the top results since 19 September; 3 are new to the category.
- Moen leads “kitchen faucet” with 34% of the top results.
About this report
This report covers 124 products from 42 brands in the top results for kitchen faucets at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
FORIOUS went from 26% to 18% of the top results between the start and the end of September.
- FORIOUSdown, from 26% to 18%
- Moenup, from 7% to 13%
- ZLINEup, from 0% to 6%
- Ackwaveup, from 2% to 7%
- JSdown, from 5% to 0%
- SUNRINXup, from 8% to 13%
- Deltadown, from 7% to 3%
- Krausdown, from 17% to 13%
gained share lost share
8 to 14 September against 24 to 30 September.
What it shows
The two biggest gains were the same size: Moen, from 7% to 13%, and ZLINE, from 0% to 6%. Five brands gained 3% or more and five brands lost 3% or more.
Why it matters
FORIOUS is seen less in kitchen faucets at Wayfair than earlier in September: about two places in every 24 lost.
What to do
Look at which products took the places FORIOUS gave up in kitchen faucets; Moen went from 7% to 13%.
New products
11 products entered the top results since 19 September; 3 are new to the category.
- Moen Weymouth Pull Down Touch Double Handle Kitchen…adPosition 1$1,219
- Moen Align MotionSense Wave Single Handle Spring…adPosition 4$663
- Delta Lenta Brushed Gold Touch Kitchen FaucetPosition 6$397
- Perrin & Rowe Georgian Era Bridge Kitchen Faucet With Side Spraynew to the category · adPosition 6$2,970
- SUNRINX Single-Handle Pull-Down Kitchen FaucetPosition 6$87
- Ackwave Brushed Gold Touch sensor Kitchen Sink Faucet Pull…Position 9$58
Showing 6 of 11.
By brand
- Ackwave3
- Moen2
- Delta1
- KPAIDA1
- Kraus1
- Lava Odoro1
- Other brands2
What it shows
Of the 11 products that entered the top results since 19 September, 3 are new to the category; the other 8 were already in it, lower down. Ackwave has the most, three. The best-placed new product is from Moen, at position 1, priced at $1,219; it is an ad.
Why it matters
These are the first figures for kitchen faucets at Wayfair, so a new product is one in the top results after 19 September and not before it that month.
What to do
Check which of the new products for kitchen faucets are ads, and compare their prices with your nearest products.
What shoppers search
Moen leads “kitchen faucet” with 34% of the top results.
- “kitchen faucet”Moen34%ads 50%
Search results on 30 September.
What it shows
Behind Moen in “kitchen faucet” are Kraus (17%) and Ackwave (13%). Ads are 50% of the top results for “kitchen faucet”, against 40% on the category page.
Why it matters
“kitchen faucet” is a second way into kitchen faucets, and its leader at Wayfair is Moen, not FORIOUS, which leads the category page.
What to do
Check the unpaid places you already hold in “kitchen faucet” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen faucets at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/kitchen-faucets/september-2026. Free to quote with a link.