Monthly category report
Bathroom vanities at Wayfair, October 2026
Latitude Run went from 14% to 7% of the top results since September, the biggest change in this report.
At a glance
- 17%Biggest brand: Ebern Designs
- 49%of the top results are ads
- 14% to 7%Biggest change: Latitude Run lost share
Key findings
- Ebern Designs, the retailer’s own brand, leads with 17% of the top results.
- Ads are 49% of the top results. Breakwater Bay is on 12% of them, more than any other brand.
- Latitude Run went from 14% to 7% of the top results since September.
- 59 products entered the top results; 28 are new to the category.
- Ebern Designs, Hokku Designs and Joss & Main tie for “bathroom vanities”, with 13% each.
About this report
This report covers 223 products from 53 brands in the top results for bathroom vanities at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Latitude Run went from 14% to 7% of the top results since September.
- Latitude Run (the retailer’s own brand)down, from 14% to 7%
- Breakwater Bay (the retailer’s own brand)up, from 0% to 6%
- Hokku Designs (the retailer’s own brand)up, from 0% to 6%
- August Grove (the retailer’s own brand)down, from 7% to 3%
- Mercer41 (the retailer’s own brand)down, from 4% to 0%
- Wildon Home (the retailer’s own brand)down, from 7% to 3%
- Canora Grey (the retailer’s own brand)up, from 0% to 3%
gained share lost share
What it shows
The two biggest gains were the same size: Breakwater Bay, from 0% to 6%, and Hokku Designs, from 0% to 6%. Three brands gained 3% or more and four brands lost 3% or more. Latitude Run, the biggest mover, is one of Wayfair’s own brands.
Why it matters
Latitude Run is seen less in bathroom vanities at Wayfair than in September: about two places in every 24 lost.
What to do
Look at which products took the places Latitude Run gave up in bathroom vanities; Breakwater Bay went from 0% to 6%.
New products
59 products entered the top results; 28 are new to the category.
- Breakwater Bay Ajhane 72" Double Bathroom Vanity SetadPosition 1$1,530
- Hokku Designs Trayshawn 30 in. Whitebrook Engineered Marble…adPosition 1$789
- Hokku Designs Trayshawn 72 In. Double Sink Whitebrook Engineered…new to the category · adPosition 1$1,693
- Latitude Run Reajean 72" Double Vanitynew to the category · adPosition 1$1,660
- Sand & Stable Floyd 60'' Free Standing Double Bathroom VanityadPosition 1$1,200
- Ebern Designs 36" Free-Standing Modern Single Bathroom Vanity…adPosition 2$277
Showing 6 of 59.
By brand
- Ebern Designs (the retailer’s own brand)13
- Latitude Run (the retailer’s own brand)8
- Hokku Designs (the retailer’s own brand)4
- Rebrilliant (the retailer’s own brand)4
- Breakwater Bay (the retailer’s own brand)3
- Ariel2
- Other brands25
What it shows
Of the 59 products that entered the top results in October, 28 are new to the category; the other 31 were already in it, lower down. Ebern Designs, Wayfair’s own brand, has the most, 13. Five of those listed are tied for the best position, 1.
Why it matters
The 59 new products for bathroom vanities at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Ask your account contact at Wayfair whether more own-brand products are planned in bathroom vanities: Ebern Designs has 13 of the new products.
What shoppers search
Ebern Designs, Hokku Designs and Joss & Main tie for “bathroom vanities”, with 13% each.
- “bathroom vanities”Ebern Designs, Hokku Designs and Joss & Main tied · 27 October13%ads 50%
- “double vanities”Ariel, Lark Manor and Wildon Home tied · 30 October13%ads 50%
- “freestanding vanities”Breakwater Bay · 23 October21%ads 50%
What it shows
Next in “bathroom vanities”, after the tied leaders, are Longshore Tides (9%) and Ancerre Designs (4%). Ariel, Lark Manor and Wildon Home are tied for “double vanities”, on 13% each. Ads are 50% of the top results for “bathroom vanities”.
Why it matters
A search is a second way into bathroom vanities, and for “bathroom vanities” no one brand is ahead at Wayfair.
What to do
Check the unpaid places you already hold in “bathroom vanities” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom vanities at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/bathroom-vanities/october-2026. Free to quote with a link.