Monthly category report
Bathroom sink faucets at Wayfair, October 2026
Delta went from 6% to 12% of the top results since September.
At a glance
- 12%Biggest brand: Delta
- 44%of the top results are ads
- 6% to 12%One of the biggest changes: Delta gained share
Key findings
- Delta leads with 12% of the top results.
- Ads are 44% of the top results. Delta and FORIOUS have the most, 18% each.
- Delta went from 6% to 12% of the top results since September.
- 31 products entered the top results; 11 are new to the category.
- UFINE leads “bathroom faucets” with 34% of the top results.
About this report
This report covers 168 products from 54 brands in the top results for bathroom sink faucets at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Delta went from 6% to 12% of the top results since September.
- Deltaup, from 6% to 12%
- WOWOWup, from 1% to 7%
- dCOR designdown, from 4% to 1%
gained share lost share
What it shows
The biggest loss was dCOR design, from 4% to 1%. Two brands gained 3% or more and one brand lost 3% or more. In all, 28 brands moved by a full percent or more.
Why it matters
Delta is seen more in bathroom sink faucets at Wayfair than in September: about one place in every 24 gained.
What to do
Look at what changed for Delta in bathroom sink faucets in October: its new products, prices and ads can all be seen from outside.
New products
31 products entered the top results; 11 are new to the category.
- Kingston Brass NuvoFusion Two-Handle 3-Hole Deck Mount 4"…adPosition 1$134
- Moen Wynford Single Hole Bathroom Faucetnew to the category · adPosition 1$326
- WOWOW Modern 4 in. Centerset Double Handle High Arc…Position 1$62
- Moen Genta LX Brushed Nickel One-Handle Modern Bathroom…adPosition 2$147
- VIBRANTBATH Luster 3 Hole Widespread Bathroom Faucetnew to the categoryPosition 2$119
- XWSI Widespread and Mounting / Installation Required 2…new to the categoryPosition 2$150
Showing 6 of 31.
By brand
- Moen4
- WOWOW3
- FORIOUS2
- Rainlex2
- UFINE2
- VIBRANTBATH2
- Other brands16
What it shows
Of the 31 products that entered the top results in October, 11 are new to the category; the other 20 were already in it, lower down. Moen has the most, four. Three of those listed are tied for the best position, 1: one from Kingston Brass, one from Moen and one from WOWOW.
Why it matters
The 31 new products for bathroom sink faucets at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Check which of the new products for bathroom sink faucets are ads, and compare their prices with your nearest products.
What shoppers search
UFINE leads “bathroom faucets” with 34% of the top results.
- “bathroom faucets”UFINE · 23 October34%ads 50%
- “bathroom sink faucets”Delta and Moen tied · 25 October17%ads 54%
What it shows
Behind UFINE in “bathroom faucets” are WOWOW (17%) and BRAVAT (5%). Delta and Moen are tied for “bathroom sink faucets”, on 17% each. Ads are 50% of the top results for “bathroom faucets”, against 44% on the category page.
Why it matters
“bathroom faucets” is a second way into bathroom sink faucets, and its leader at Wayfair is UFINE, not Delta, which leads the category page.
What to do
Check the unpaid places you already hold in “bathroom faucets” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom sink faucets at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/bathroom-faucets/october-2026. Free to quote with a link.