Monthly category report
Vanity lighting at Lowe’s, Wayfair and Ferguson, October 2026
The brand allen + roth went from 44% to 52% of the top results at Lowe’s since September.
At a glance
- 52%Biggest brand: allen + roth at Lowe’s
- 43%of the top results at Wayfair are ads
- 44% to 52%One of the biggest changes: allen + roth gained share
Key findings
- The brand allen + roth holds 52% of the top results at Lowe’s, the highest of the three retailers.
- Ads are 43% of the top results at Wayfair and 17% at Lowe’s.
- The brand allen + roth went from 44% to 52% of the top results at Lowe’s since September.
- 74 products entered the top results; 31 are new to the category.
About this report
This report covers 301 products in the top results for vanity lighting at Lowe’s, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
The brand allen + roth went from 44% to 52% of the top results at Lowe’s since September.
- allen + roth (the retailer’s own brand)Lowe’s · since Septemberup, from 44% to 52%
- KichlerFerguson · since Septemberdown, from 18% to 10%
- Breakwater Bay (the retailer’s own brand)Wayfair · since Septemberdown, from 8% to 3%
- KichlerLowe’s · since Septemberdown, from 5% to 0%
- Ebern Designs (the retailer’s own brand)Wayfair · since Septemberdown, from 19% to 15%
- Hudson Valley LightingFerguson · since Septemberup, from 2% to 6%
- KovacsFerguson · since Septemberdown, from 11% to 7%
- Wade Logan (the retailer’s own brand)Wayfair · since Septemberdown, from 6% to 2%
- JOOSENLUXLowe’s · since Septemberup, from 0% to 3%
gained share lost share
What it shows
The biggest loss was Kichler at Ferguson, from 18% to 10%, since September. The nine moves charted are spread across three retailers. At Wayfair the biggest change since September was Breakwater Bay, from 8% to 3%.
Why it matters
The brand allen + roth is seen more in vanity lighting at Lowe’s than in September: about two places in every 24 gained.
What to do
Compare allen + roth in vanity lighting across the retailers in this chart, and look at its prices and ads where it moved.
New products
74 products entered the top results; 31 are new to the category.
By retailer
- DAYAUM 40.55 in. 5-Light Brushed Nickel Modern Bathroom…Lowe’s · new to the category · adPosition 3$123
- allen + roth Emeryson 17.75-in 3 Light Brushed Nickel…Lowe’sPosition 4$60
- Kuzco Lighting Rona 24" LED Bath Vanity LightWayfair · new to the category · adPosition 1$227
- Ivy Bronx Friedman Polished Nickel Led Vanity LightWayfair · new to the category · adPosition 2$309
- Minka Lavery Barwell 12" Tall Bathroom SconceFerguson · new to the categoryPosition 1$136
- Alora Lighting Marni 24" Tall 3000K LED Bathroom SconceFergusonPosition 3$605
Showing 6 of 74.
By brand
- allen + roth (the retailer’s own brand)Lowe’s7
- Mercer41 (the retailer’s own brand)Wayfair6
- Ebern Designs (the retailer’s own brand)Wayfair4
- Millennium LightingFerguson4
- Minka LaveryFerguson4
- George Oliver (the retailer’s own brand)Wayfair3
- Other brands46
What it shows
By retailer, the 74 products that entered the top results in October are 31 at Wayfair, 29 at Ferguson and 14 at Lowe’s. The brand allen + roth has the most, seven at Lowe’s.
Why it matters
The 74 new products for vanity lighting are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for vanity lighting with your own, retailer by retailer.
What shoppers search
No search is shared by two retailers this month.
Each retailer’s own report shows its searches for vanity lighting.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Vanity lighting at Lowe’s, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/vanity-lighting/october-2026. Free to quote with a link.