Monthly category report
Toilet seats at The Home Depot, October 2026
Bemis leads with 34% of the top results.
At a glance
- 34%Biggest brand: Bemis
- 34%of the banner ads are for Bemis
- 37% to 34%Biggest change: Bemis lost share
Key findings
- Bemis leads with 34% of the top results.
- Bemis is on 34% of the banner ads above The Home Depot’s results, more than any other brand.
- Bemis went from 37% to 34% of the top results since September.
- One product entered the top results, at position 24.
- Bemis leads “toilet seat” with 33% of the top results.
About this report
This report covers 27 products from 5 brands in the top results for toilet seats at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Bemis went from 37% to 34% of the top results since September.
- Bemisdown, from 37% to 34%
- Kohlerup, from 22% to 24%
- Glacier Bay (the retailer’s own brand)up, from 8% to 9%
gained share lost share
What it shows
The biggest gain was Kohler, from 22% to 24%. One brand lost 3% or more; no brand gained that much. In all, three brands moved by a full percent or more.
Why it matters
Bemis is seen less in toilet seats at The Home Depot than in September: about one place in every 24 lost.
What to do
Look at which products took the places Bemis gave up in toilet seats; Kohler went from 22% to 24%.
New products
One product entered the top results, at position 24.
- Glacier Bay Round Slow Close Closed Toilet Seat in WhitePosition 24$23
No brand has more than one.
What it shows
One product entered the top results in October. It was already in the category, lower down. It is from Glacier Bay, at position 24, priced at $23.
Why it matters
The new product for toilet seats at The Home Depot is one that is in the top results in October and was not in the four weeks before.
What to do
Check whether the price changed on this product: it is not a launch, it was in toilet seats already.
What shoppers search
Bemis leads “toilet seat” with 33% of the top results.
- “toilet seat”Bemis33%
- “bidet seat”Bio Bidet29%
Search results on 31 October.
What it shows
Behind Bemis in “toilet seat” are Kohler (21%) and Glacier Bay (13%). Bio Bidet leads “bidet seat” with 29%. Bemis is also the biggest brand on the category page, with 34%.
Why it matters
Bemis leads both the category page and “toilet seat” at The Home Depot, so the two ways into toilet seats show the same brand first.
What to do
Search “toilet seat” at The Home Depot and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Toilet seats at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/toilet-seats/october-2026. Free to quote with a link.