Altavane

Monthly category report

The Home Depot

Toilet seats at The Home Depot, September 2026

Bemis leads with 37% of the top results.

Altavane ResearchPublished 2 October 20263 minute read

Covers 1 to 30 September 2026Next edition 2 November 2026

At a glance

  • 37%Biggest brand: Bemis
  • 30%of the banner ads are for Bemis
  • 38% to 37%One of the biggest changes: Bemis lost share

Key findings

  • Bemis leads with 37% of the top results.
  • Bemis is on 30% of the banner ads above The Home Depot’s results, more than any other brand.
  • Bemis leads “toilet seat” with 38% of the top results.

About this report

This report covers 25 products from 5 brands in the top results for toilet seats at The Home Depot, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Bemis leads with 37% of the top results.

  • Bemis37%
  • Kohler22%
  • American Standard8%
  • Glacier Bay (the retailer’s own brand)8%
  • TOTO5%
  • Other brands20%

The retailer’s own brand

Figure 1. Brand share for toilet seats at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 67% between them (Bemis 37%, Kohler 22%, American Standard 8%). Bemis holds 15% more of the top results than Kohler, the next brand.

Why it matters

With 67% of the top results for toilet seats held by three brands, 33% is left for every other brand.

What to do

Compare your share with Kohler, at 22% the brand behind Bemis. If your brand is not in the chart, check that your products are listed under toilet seats at The Home Depot.

Ad share

Bemis is on 30% of the banner ads above The Home Depot’s results, more than any other brand.

Banner ads above the results

  • Bemis30%
  • Other banner ads70%
Figure 2. Banner ads above the results for toilet seats at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

No product in The Home Depot’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 30% of the banner ads; the other 70% name no brand here.

Why it matters

Banner ads sit above the results, so Bemis, on 30% of them, is seen before the first product for toilet seats.

What to do

Ask your contact at The Home Depot which banner ads above toilet seats can be bought, and for how long.

Changes this month

No brand moved 3% or more this month.

Two brands moved by a full percent between the start and the end of September: Bemis, from 38% to 37% and TOTO, from 5% to 4%.

New products

No new products entered the top results since 19 September.

What shoppers search

Bemis leads “toilet seat” with 38% of the top results.

  • “toilet seat”Bemis38%
  • “bidet seat”Kohler29%

Search results on 30 September.

Figure 3. Leading brand in searches for toilet seats at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Behind Bemis in “toilet seat” are Kohler (21%) and American Standard (8%). Kohler leads “bidet seat” with 29%. Bemis is also the biggest brand on the category page, with 37%.

Why it matters

Bemis leads both the category page and “toilet seat” at The Home Depot, so the two ways into toilet seats show the same brand first.

What to do

Search “toilet seat” at The Home Depot and see which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Toilet seats at The Home Depot, September 2026”, published 2 October 2026. https://altavane.com/research/the-home-depot/toilet-seats/september-2026. Free to quote with a link.

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