Monthly category report

The Home Depot

Shower doors at The Home Depot, October 2026

Delta leads with 42% of the top results.

Altavane ResearchPublished 2 November 20264 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 42%Biggest brand: Delta
  • 37%of the banner ads are for Glass Warehouse
  • 4new products in the top results

Key findings

  • Delta leads with 42% of the top results.
  • Glass Warehouse is on 37% of the banner ads above The Home Depot’s results, more than any other brand.
  • Bootz Industries went from 0% to 2% of the top results since September.
  • 4 products entered the top results; 3 are new to the category.
  • Delta leads “shower doors” with 38% of the top results.

About this report

This report covers 37 products from 10 brands in the top results for shower doors at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Delta leads with 42% of the top results.

  • Delta42%
  • Kohler17%
  • DreamLine13%
  • Yuaris9%
  • Sterling6%
  • Home Decorators Collection (the retailer’s own brand)4%
  • TOOLKISS4%
  • Bootz Industries2%
  • Other brands3%

The retailer’s own brand

Figure 1. Brand share for shower doors at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 72% between them (Delta 42%, Kohler 17%, DreamLine 13%). Delta holds 25% more of the top results than Kohler, the next brand.

Why it matters

With 72% of the top results for shower doors held by three brands, 28% is left for every other brand.

What to do

Compare your share with Kohler, at 17% the brand behind Delta. If your brand is not in the chart, check that your products are listed under shower doors at The Home Depot.

Ad share

Glass Warehouse is on 37% of the banner ads above The Home Depot’s results, more than any other brand.

Banner ads above the results

  • Glass Warehouse37%
  • Kohler5%
  • American Standard3%
  • DreamLine3%
  • imperiol3%
  • WoodBridge2%
  • Other banner ads47%
Figure 2. Banner ads above the results for shower doors at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

No product in The Home Depot’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 53% of the banner ads; the other 47% name no brand here.

Why it matters

Banner ads sit above the results, so Glass Warehouse, on 37% of them, is seen before the first product for shower doors.

What to do

Ask your contact at The Home Depot which banner ads above shower doors can be bought, and for how long.

Changes this month

Bootz Industries went from 0% to 2% of the top results since September.

  • Bootz Industriesup, from 0% to 2%
  • Deltaup, from 40% to 42%
  • Yuarisdown, from 11% to 9%

gained share lost share

Figure 3. Biggest changes in brand share for shower doors at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The biggest loss was Yuaris, from 11% to 9%. No brand gained or lost as much as 3%. In all, three brands moved by a full percent or more.

Why it matters

Bootz Industries is seen more in shower doors at The Home Depot than in September: under one place in every 24 gained.

What to do

Look at what changed for Bootz Industries in shower doors in October: its new products, prices and ads can all be seen from outside.

New products

4 products entered the top results; 3 are new to the category.

  • American Bath Group DreamLine Tub and Shower Systemnew to the categoryPosition 9$1,608
  • Bootz Industries Bootz Alcove Tub and Shower Systemnew to the categoryPosition 9$230
  • Delta Commix 54-3/8 to 60 in. W x 76 in. H Frameless…Position 22$708

Showing 3 of 4.

No brand has more than one.

Figure 4. Products new to the top results for shower doors at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Of the 4 products that entered the top results in October, 3 are new to the category; the other 1 was already in it, lower down. No brand has more than one. Two of those listed are tied for the best position, 9: one from American Bath Group and one from Bootz Industries.

Why it matters

The 4 new products for shower doors at The Home Depot are those in the top results in October and not in the four weeks before.

What to do

Compare the prices of the new products with your own in shower doors: those listed run from $230 to $1,608.

What shoppers search

Delta leads “shower doors” with 38% of the top results.

  • “shower doors”Delta38%
  • “frameless shower door”Aston21%
  • “glass shower door”Aston25%
  • “sliding shower door”Delta38%
  • “corner shower door”Delta21%
  • “neo angle shower door”DreamLine29%

Search results on 31 October.

Figure 5. Leading brand in searches for shower doors at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Behind Delta in “shower doors” are Kohler (17%) and DreamLine (13%). Aston leads “frameless shower door” with 21%. Delta is also the biggest brand on the category page, with 42%.

Why it matters

Delta leads both the category page and “shower doors” at The Home Depot, so the two ways into shower doors show the same brand first.

What to do

Search “shower doors” at The Home Depot and see which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Shower doors at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/shower-doors/october-2026. Free to quote with a link.

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