Monthly category report

The Home Depot

Medicine cabinets at The Home Depot, October 2026

Glacier Bay, the retailer’s own brand, leads with 58% of the top results.

Altavane ResearchPublished 2 November 20263 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 58%Biggest brand: Glacier Bay
  • 58%of the top results are the retailer’s own brands
  • 54% to 58%Biggest change: Glacier Bay gained share

Key findings

  • Glacier Bay, the retailer’s own brand, leads with 58% of the top results.
  • Glacier Bay went from 54% to 58% of the top results since September.
  • 3 products entered the top results; 1 is new to the category.

About this report

This report covers 38 products from 6 brands in the top results for medicine cabinets at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Glacier Bay, the retailer’s own brand, leads with 58% of the top results.

  • Glacier Bay (the retailer’s own brand)58%
  • Kohler29%
  • Zenith8%
  • DeerValley3%
  • ExBrite1%
  • Other brands1%

The retailer’s own brand

Figure 1. Brand share for medicine cabinets at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 95% between them (Glacier Bay 58%, Kohler 29%, Zenith 8%). Glacier Bay is The Home Depot’s own brand, so outside brands share the other 42%.

Why it matters

The Home Depot’s own brands take 58% of the top results for medicine cabinets, so an outside brand competes for the other 42%.

What to do

Compare your share with the other outside brands, not with The Home Depot’s own. The biggest of them is Kohler, with 29%.

Ad share

The banner ads here name no brand this month.

No product in The Home Depot’s top results is marked as an ad, so banner ads are the paid space counted here.

Changes this month

Glacier Bay went from 54% to 58% of the top results since September.

  • Glacier Bay (the retailer’s own brand)up, from 54% to 58%
  • DeerValleyup, from 2% to 3%
  • Design Housedown, from 1% to 0%

gained share lost share

Figure 2. Biggest changes in brand share for medicine cabinets at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The biggest loss was Design House, from 1% to 0%. One brand gained 3% or more; no brand lost that much. Glacier Bay, the biggest mover, is one of The Home Depot’s own brands.

Why it matters

Glacier Bay is seen more in medicine cabinets at The Home Depot than in September: about one place in every 24 gained.

What to do

Ask your buyer at The Home Depot whether Glacier Bay, the retailer’s own brand, is adding products in medicine cabinets.

New products

3 products entered the top results; 1 is new to the category.

  • Glacier Bay 30 in. W x 30 in. H Rectangular Medicine CabinetPosition 20$189
  • Glacier Bay 24 in. W x 30 in. H Rectangular Medicine CabinetPosition 21$411
  • ExBrite 24 in. W x 30 in. H Rectangular Silver Aluminum…new to the categoryPosition 22$340

By brand

  • Glacier Bay (the retailer’s own brand)2
  • ExBrite1
Figure 3. Products new to the top results for medicine cabinets at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Of the 3 products that entered the top results in October, 1 is new to the category; the other 2 were already in it, lower down. Glacier Bay, The Home Depot’s own brand, has the most, two. The best-placed new product is from Glacier Bay, at position 20, priced at $189.

Why it matters

The 3 new products for medicine cabinets at The Home Depot are those in the top results in October and not in the four weeks before.

What to do

Ask your buyer at The Home Depot whether more own-brand products are planned in medicine cabinets: Glacier Bay has two of the new products.

What shoppers search

No searches for this category this month.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Medicine cabinets at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/medicine-cabinets/october-2026. Free to quote with a link.

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