Monthly category report
Medicine cabinets at The Home Depot, September 2026
Glacier Bay, the retailer’s own brand, leads with 54% of the top results.
At a glance
- 54%Biggest brand: Glacier Bay
- 19%of the banner ads are for ExBrite
- 31% to 27%Biggest change: Kohler lost share
Key findings
- Glacier Bay, the retailer’s own brand, leads with 54% of the top results.
- ExBrite is on 19% of the banner ads above The Home Depot’s results, more than any other brand.
- Kohler went from 31% to 27% of the top results between the start and the end of September.
- 2 products entered the top results since 19 September.
About this report
This report covers 37 products from 6 brands in the top results for medicine cabinets at The Home Depot, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kohler went from 31% to 27% of the top results between the start and the end of September.
- Kohlerdown, from 31% to 27%
- Design Houseup, from 0% to 2%
- Zenithup, from 6% to 8%
gained share lost share
8 to 14 September against 24 to 30 September.
What it shows
The two biggest gains were the same size: Design House, from 0% to 2%, and Zenith, from 6% to 8%. One brand lost 3% or more; no brand gained that much.
Why it matters
Kohler is seen less in medicine cabinets at The Home Depot than earlier in September: about one place in every 24 lost.
What to do
Look at which products took the places Kohler gave up in medicine cabinets; Design House went from 0% to 2%.
New products
2 products entered the top results since 19 September.
- DeerValley 48 in. W x 32 in. H Rectangular Silver Aluminum…Position 22$349
- Design House Concord 24 in. W White 3-Light Tri-View…Position 23$197
No brand has more than one.
What it shows
Not one of the 2 products that entered the top results since 19 September is new to the category: each was already in it, lower down. No brand has more than one. The best-placed new product is from DeerValley, at position 22, priced at $349.
Why it matters
These are the first figures for medicine cabinets at The Home Depot, so a new product is one in the top results after 19 September and not before it that month.
What to do
Check whether the price changed on these 2 products: they are not launches, they were in medicine cabinets already.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Medicine cabinets at The Home Depot, September 2026”, published 2 October 2026. https://altavane.com/research/the-home-depot/medicine-cabinets/september-2026. Free to quote with a link.