Monthly category report

The Home Depot

Kitchen sinks at The Home Depot, October 2026

Glacier Bay went from 49% to 42% of the top results since September, the biggest change in this report.

Altavane ResearchPublished 2 November 20263 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 42%Biggest brand: Glacier Bay
  • 16%of the banner ads are for Blanco
  • 49% to 42%Biggest change: Glacier Bay lost share

Key findings

  • Glacier Bay, the retailer’s own brand, leads with 42% of the top results.
  • Blanco is on 16% of the banner ads above The Home Depot’s results, more than any other brand.
  • Glacier Bay went from 49% to 42% of the top results since September.
  • Glacier Bay leads “kitchen sink” with 42% of the top results.

About this report

This report covers 29 products from 7 brands in the top results for kitchen sinks at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Glacier Bay, the retailer’s own brand, leads with 42% of the top results.

  • Glacier Bay (the retailer’s own brand)42%
  • Kraus29%
  • Kohler10%
  • AKDY8%
  • DeerValley5%
  • Delta4%
  • Other brands2%

The retailer’s own brand

Figure 1. Brand share for kitchen sinks at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 81% between them (Glacier Bay 42%, Kraus 29%, Kohler 10%). Glacier Bay is The Home Depot’s own brand, so outside brands share the other 58%.

Why it matters

The Home Depot’s own brands take 42% of the top results for kitchen sinks, so an outside brand competes for the other 58%.

What to do

Compare your share with the other outside brands, not with The Home Depot’s own. The biggest of them is Kraus, with 29%.

Ad share

Blanco is on 16% of the banner ads above The Home Depot’s results, more than any other brand.

Banner ads above the results

  • Blanco16%
  • DeerValley2%
  • Other banner ads82%
Figure 2. Banner ads above the results for kitchen sinks at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

No product in The Home Depot’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 18% of the banner ads; the other 82% name no brand here.

Why it matters

Banner ads sit above the results, so Blanco, on 16% of them, is seen before the first product for kitchen sinks.

What to do

Ask your contact at The Home Depot which banner ads above kitchen sinks can be bought, and for how long.

Changes this month

Glacier Bay went from 49% to 42% of the top results since September.

  • Glacier Bay (the retailer’s own brand)down, from 49% to 42%
  • Krausup, from 24% to 29%
  • AKDYup, from 7% to 8%

gained share lost share

Figure 3. Biggest changes in brand share for kitchen sinks at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The biggest gain was Kraus, from 24% to 29%. One brand gained 3% or more and one brand lost 3% or more. Glacier Bay, the biggest mover, is one of The Home Depot’s own brands.

Why it matters

Glacier Bay is seen less in kitchen sinks at The Home Depot than in September: about two places in every 24 lost.

What to do

Look at which products took the places Glacier Bay gave up in kitchen sinks; Kraus went from 24% to 29%.

New products

One product entered the top results this month.

It sits under other brands, so it is not listed by name.

What shoppers search

Glacier Bay leads “kitchen sink” with 42% of the top results.

  • “kitchen sink”Glacier Bay42%
  • “drop in kitchen sink”Kohler34%
  • “undermount kitchen sink”Kraus46%
  • “farmhouse sink”DeerValley25%
  • “stainless steel kitchen sink”Glacier Bay and Kohler tied29%
  • “workstation sink”Kraus34%

Search results on 31 October.

Figure 4. Leading brand in searches for kitchen sinks at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Behind Glacier Bay in “kitchen sink” are Kraus (25%) and AKDY (9%). Kohler leads “drop in kitchen sink” with 34%. Glacier Bay is also the biggest brand on the category page, with 42%.

Why it matters

Glacier Bay leads both the category page and “kitchen sink” at The Home Depot, so the two ways into kitchen sinks show the same brand first.

What to do

Search “kitchen sink” at The Home Depot and see which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Kitchen sinks at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/kitchen-sinks/october-2026. Free to quote with a link.

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