Monthly category report
Kitchen faucets at The Home Depot, October 2026
Glacier Bay went from 28% to 20% of the top results since September, the biggest change in this report.
At a glance
- 37%Biggest brand: Delta
- 3%of the banner ads are for Pfister
- 28% to 20%Biggest change: Glacier Bay lost share
Key findings
- Delta leads with 37% of the top results.
- Pfister is on 3% of the banner ads above The Home Depot’s results, more than any other brand.
- Glacier Bay went from 28% to 20% of the top results since September.
- 3 products entered the top results; all are new to the category.
- Glacier Bay, Kohler and Moen tie for “kitchen faucet”, with 25% each.
About this report
This report covers 32 products from 5 brands in the top results for kitchen faucets at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Glacier Bay went from 28% to 20% of the top results since September.
- Glacier Bay (the retailer’s own brand)down, from 28% to 20%
- Deltaup, from 32% to 37%
- Kohlerup, from 14% to 17%
gained share lost share
What it shows
The biggest gain was Delta, from 32% to 37%. Two brands gained 3% or more and one brand lost 3% or more. Glacier Bay, the biggest mover, is one of The Home Depot’s own brands.
Why it matters
Glacier Bay is seen less in kitchen faucets at The Home Depot than in September: about two places in every 24 lost.
What to do
Look at which products took the places Glacier Bay gave up in kitchen faucets; the new products below are a start.
New products
3 products entered the top results; all are new to the category.
- Kohler Avi 13.5 in. Single Handle Pull Out Sprayer Kitchen…new to the categoryPosition 2$169
- Delta Foundations Design Series Modern Stainless 14.94…new to the categoryPosition 6$149
- Moen Nolia Single Handle Pull-Down Sprayer Kitchen Faucetnew to the categoryPosition 8$199
No brand has more than one.
What it shows
All 3 products that entered the top results in October are new to the category. No brand has more than one. The best-placed new product is from Kohler, at position 2, priced at $169.
Why it matters
The 3 new products for kitchen faucets at The Home Depot are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in kitchen faucets: those listed run from $149 to $199.
What shoppers search
Glacier Bay, Kohler and Moen tie for “kitchen faucet”, with 25% each.
- “kitchen faucet”Glacier Bay, Kohler and Moen tied25%
Search results on 31 October.
What it shows
Next in “kitchen faucet”, after the tied leaders, are Delta (17%) and American Standard (8%). Delta, the biggest brand on the category page, holds 17% of “kitchen faucet”.
Why it matters
A search is a second way into kitchen faucets, and for “kitchen faucet” no one brand is ahead at The Home Depot.
What to do
Search “kitchen faucet” at The Home Depot and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen faucets at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/kitchen-faucets/october-2026. Free to quote with a link.