Altavane

Monthly category report

The Home Depot

Bathroom vanities at The Home Depot, October 2026

Home Decorators Collection, the retailer’s own brand, leads with 62% of the top results.

Altavane ResearchPublished 2 November 20264 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 62%Biggest brand: Home Decorators Collection
  • 13%of the banner ads are for DeerValley
  • 12% to 8%Biggest change: Ariel lost share

Key findings

  • Home Decorators Collection, the retailer’s own brand, leads with 62% of the top results.
  • DeerValley is on 13% of the banner ads above The Home Depot’s results, more than any other brand.
  • Ariel went from 12% to 8% of the top results since September.
  • 6 products entered the top results; 2 are new to the category.

About this report

This report covers 39 products from 4 brands in the top results for bathroom vanities at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Home Decorators Collection, the retailer’s own brand, leads with 62% of the top results.

  • Home Decorators Collection (the retailer’s own brand)62%
  • Glacier Bay (the retailer’s own brand)27%
  • Ariel8%
  • Abruzzo3%

The retailer’s own brand

Figure 1. Brand share for bathroom vanities at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 97% between them (Home Decorators Collection 62%, Glacier Bay 27%, Ariel 8%). The Home Depot’s own brands hold 89% between them, so outside brands share the other 11%.

Why it matters

The Home Depot’s own brands take 89% of the top results for bathroom vanities, so an outside brand competes for the other 11%.

What to do

Compare your share with the other outside brands, not with The Home Depot’s own. The biggest of them is Ariel, with 8%.

Ad share

DeerValley is on 13% of the banner ads above The Home Depot’s results, more than any other brand.

Banner ads above the results

  • DeerValley13%
  • Kohler4%
  • ROSWELL4%
  • Sterling2%
  • Swiss Madison2%
  • Other banner ads75%
Figure 2. Banner ads above the results for bathroom vanities at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

No product in The Home Depot’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 25% of the banner ads; the other 75% name no brand here.

Why it matters

Banner ads sit above the results, so DeerValley, on 13% of them, is seen before the first product for bathroom vanities.

What to do

Ask your contact at The Home Depot which banner ads above bathroom vanities can be bought, and for how long.

Changes this month

Ariel went from 12% to 8% of the top results since September.

  • Arieldown, from 12% to 8%
  • Abruzzoup, from 0% to 3%
  • Home Decorators Collection (the retailer’s own brand)up, from 61% to 62%

gained share lost share

Figure 3. Biggest changes in brand share for bathroom vanities at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The biggest gain was Abruzzo, from 0% to 3%. One brand gained 3% or more and one brand lost 3% or more. In all, three brands moved by a full percent or more.

Why it matters

Ariel is seen less in bathroom vanities at The Home Depot than in September: about one place in every 24 lost.

What to do

Look at which products took the places Ariel gave up in bathroom vanities; Abruzzo went from 0% to 3%.

New products

6 products entered the top results; 2 are new to the category.

  • Glacier Bay Everdean 31 in. Single Sink Pearl Gray Freestanding…new to the categoryPosition 4$329
  • Home Decorators Collection Collette 60 in. Single Sink Freestanding Bathroom…new to the categoryPosition 9$1,679
  • Home Decorators Collection Collette 72 in. Double Sink Freestanding Bathroom…Position 13$1,889
  • Home Decorators Collection Talmore 72 in. Double Sink Freestanding Light Oak…Position 13$1,259
  • Home Decorators Collection Collette 30 in. Single Sink Freestanding Bathroom…Position 17$909
  • Home Decorators Collection Collette 36 in. Single Sink Freestanding Bathroom…Position 20$1,049

By brand

  • Home Decorators Collection (the retailer’s own brand)5
  • Glacier Bay (the retailer’s own brand)1
Figure 4. Products new to the top results for bathroom vanities at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Of the 6 products that entered the top results in October, 2 are new to the category; the other 4 were already in it, lower down. Home Decorators Collection, The Home Depot’s own brand, has the most, five. The best-placed new product is from Glacier Bay, at position 4, priced at $329.

Why it matters

The 6 new products for bathroom vanities at The Home Depot are those in the top results in October and not in the four weeks before.

What to do

Ask your buyer at The Home Depot whether more own-brand products are planned in bathroom vanities: Home Decorators Collection has five of the new products.

What shoppers search

No searches for this category this month.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Bathroom vanities at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/bathroom-vanities/october-2026. Free to quote with a link.

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