Monthly category report

The Home Depot

Bathroom vanities at The Home Depot, September 2026

Home Decorators Collection, the retailer’s own brand, leads with 61% of the top results.

Altavane ResearchPublished 2 October 20264 minute read

Covers 1 to 30 September 2026Next edition 2 November 2026

At a glance

  • 61%Biggest brand: Home Decorators Collection
  • 10%of the banner ads are for DeerValley
  • 25% to 28%Biggest change: Glacier Bay gained share

Key findings

  • Home Decorators Collection, the retailer’s own brand, leads with 61% of the top results.
  • DeerValley is on 10% of the banner ads above The Home Depot’s results, more than any other brand.
  • Glacier Bay went from 25% to 28% of the top results between the start and the end of September.
  • 4 products entered the top results since 16 September; 2 are new to the category.

About this report

This report covers 41 products from 4 brands in the top results for bathroom vanities at The Home Depot, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Home Decorators Collection, the retailer’s own brand, leads with 61% of the top results.

  • Home Decorators Collection (the retailer’s own brand)61%
  • Glacier Bay (the retailer’s own brand)27%
  • Ariel12%

The retailer’s own brand

Figure 1. Brand share for bathroom vanities at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 100% between them (Home Decorators Collection 61%, Glacier Bay 27%, Ariel 12%). The Home Depot’s own brands hold 88% between them, so outside brands share the other 12%.

Why it matters

The Home Depot’s own brands take 88% of the top results for bathroom vanities, so an outside brand competes for the other 12%.

What to do

Compare your share with the other outside brands, not with The Home Depot’s own. The biggest of them is Ariel, with 12%.

Ad share

DeerValley is on 10% of the banner ads above The Home Depot’s results, more than any other brand.

Banner ads above the results

  • DeerValley10%
  • Sterling9%
  • ROSWELL7%
  • Home Decorators Collection (the retailer’s own brand)1%
  • Kohler1%
  • Other banner ads72%
Figure 2. Banner ads above the results for bathroom vanities at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

No product in The Home Depot’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 28% of the banner ads; the other 72% name no brand here.

Why it matters

Banner ads sit above the results, so DeerValley, on 10% of them, is seen before the first product for bathroom vanities.

What to do

Ask your contact at The Home Depot which banner ads above bathroom vanities can be bought, and for how long.

Changes this month

Glacier Bay went from 25% to 28% of the top results between the start and the end of September.

  • Glacier Bay (the retailer’s own brand)up, from 25% to 28%
  • Home Decorators Collection (the retailer’s own brand)down, from 62% to 60%

gained share lost share

1 to 7 September against 24 to 30 September.

Figure 3. Biggest changes in brand share for bathroom vanities at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The biggest loss was Home Decorators Collection, from 62% to 60%. One brand gained 3% or more; no brand lost that much. Glacier Bay, the biggest mover, is one of The Home Depot’s own brands.

Why it matters

Glacier Bay is seen more in bathroom vanities at The Home Depot than earlier in September: about one place in every 24 gained.

What to do

Ask your buyer at The Home Depot whether Glacier Bay, the retailer’s own brand, is adding products in bathroom vanities.

New products

4 products entered the top results since 16 September; 2 are new to the category.

By brand

  • Home Decorators Collection (the retailer’s own brand)2
  • Ariel1
  • Glacier Bay (the retailer’s own brand)1
Figure 4. Products new to the top results for bathroom vanities at The Home Depot, 16 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Of the 4 products that entered the top results since 16 September, 2 are new to the category; the other 2 were already in it, lower down. Home Decorators Collection, The Home Depot’s own brand, has the most, two. The best-placed new product is from Home Decorators Collection, at position 12, priced at $1,519.

Why it matters

These are the first figures for bathroom vanities at The Home Depot, so a new product is one in the top results after 16 September and not before it that month.

What to do

Ask your buyer at The Home Depot whether more own-brand products are planned in bathroom vanities: Home Decorators Collection has two of the 4 new products.

What shoppers search

No searches for this category this month.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Bathroom vanities at The Home Depot, September 2026”, published 2 October 2026. https://altavane.com/research/the-home-depot/bathroom-vanities/september-2026. Free to quote with a link.

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