Altavane

Monthly category report

The Home Depot

Medicine cabinets at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026

Robern went from 46% to 22% of the top results at Ferguson since September, the biggest change in this report.

Altavane ResearchPublished 2 November 20264 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 58%Biggest brand: Glacier Bay at The Home Depot
  • 44%of the top results at Wayfair are ads
  • 46% to 22%Biggest change: Robern lost share at Ferguson

Key findings

  • Glacier Bay holds 58% of the top results at The Home Depot, the highest of the four retailers.
  • Ads are 44% of the top results at Wayfair and 16% at Lowe’s.
  • Robern went from 46% to 22% of the top results at Ferguson since September.
  • 41 products entered the top results; 10 are new to the category.

About this report

This report covers 240 products in the top results for medicine cabinets at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Glacier Bay holds 58% of the top results at The Home Depot, the highest of the four retailers.

Lowe’s

  • Kohler24%
  • Project Source (the retailer’s own brand)21%
  • Style Selections (the retailer’s own brand)20%
  • allen + roth (the retailer’s own brand)16%
  • TETOTE5%
  • Other brands14%

The Home Depot

  • Glacier Bay (the retailer’s own brand)58%
  • Kohler29%
  • Zenith8%
  • DeerValley3%
  • ExBrite1%
  • Other brands1%

Wayfair

  • Ebern Designs (the retailer’s own brand)36%
  • Wrought Studio (the retailer’s own brand)19%
  • DeerValley7%
  • Latitude Run (the retailer’s own brand)5%
  • Astoria Grand (the retailer’s own brand)5%
  • Other brands28%

Ferguson

Traditional medicine cabinets

  • Design House29%
  • Signature Hardware (the retailer’s own brand)23%
  • Robern22%
  • American Pride10%
  • Kohler9%
  • Other brands7%

The retailer’s own brand

Figure 1. Brand share for medicine cabinets, by retailer, 1 to 31 October 2026. Source: Altavane, from the retailers’ public pages.

What it shows

The biggest brand is a different one at each retailer: Kohler at Lowe’s (24%); Glacier Bay at The Home Depot (58%); Ebern Designs at Wayfair (36%); Design House at Ferguson (29%). The retailers’ own brands hold 89% at Wayfair, 58% at The Home Depot, 57% at Lowe’s and 26% at Ferguson.

Why it matters

Medicine cabinets is a different contest at each retailer: four different brands lead across four retailers.

What to do

Compare your share of medicine cabinets across these retailers, and your price and listing where it is lowest.

Ad share

Ads are 44% of the top results at Wayfair and 16% at Lowe’s.

Lowe’s

  • Ads16%
  • Unpaid84%

On the ads

  • TETOTE30%
  • Keonjinn29%
  • Kohler23%
  • Other brands18%

The Home Depot

Banner ads

  • The banner ads name no brand.

Wayfair

  • Ads44%
  • Unpaid56%

On the ads

  • Wrought Studio (the retailer’s own brand)26%
  • Ebern Designs (the retailer’s own brand)22%
  • DeerValley16%
  • Other brands36%

Ferguson

  • No banner ads in this category this month.
Figure 2. Ads and banner ads for medicine cabinets, by retailer, 1 to 31 October 2026. Source: Altavane, from the retailers’ public pages.

What it shows

Of every 24 top results, ads are about eleven at Wayfair (44%) and about four at Lowe’s (16%). On the most ads: Wrought Studio at Wayfair (26% of the ads there) and TETOTE at Lowe’s (30%). At The Home Depot no product is marked as an ad; its chart shows banner ads. Ferguson showed no banner ads above this category in October.

Why it matters

One ad budget buys different things: places in the top results at Wayfair (44% are ads) and Lowe’s (16% are ads), banners above them at The Home Depot.

What to do

Decide retailer by retailer. At Wayfair, where ads are 44% of the top results, first check the unpaid places you already hold in medicine cabinets.

Changes this month

Robern went from 46% to 22% of the top results at Ferguson since September.

  • RobernFerguson · since Septemberdown, from 46% to 22%
  • Signature Hardware (the retailer’s own brand)Ferguson · since Septemberup, from 13% to 23%
  • American PrideFerguson · since Septemberup, from 1% to 10%
  • Wrought Studio (the retailer’s own brand)Wayfair · since Septemberdown, from 25% to 19%
  • Astoria Grand (the retailer’s own brand)Wayfair · since Septemberup, from 0% to 5%
  • Ebern Designs (the retailer’s own brand)Wayfair · since Septemberdown, from 41% to 36%
  • TETOTELowe’s · since Septemberdown, from 10% to 5%
  • Glacier Bay (the retailer’s own brand)The Home Depot · since Septemberup, from 54% to 58%
  • KohlerLowe’s · since Septemberup, from 20% to 24%

gained share lost share

Figure 3. Biggest changes in brand share for medicine cabinets, by retailer, 1 to 31 October 2026. Source: Altavane, from the retailers’ public pages.

What it shows

The biggest gain was Signature Hardware at Ferguson, from 13% to 23%, since September. The nine moves charted are spread across four retailers. At Wayfair the biggest change since September was Wrought Studio, from 25% to 19%.

Why it matters

Robern is seen less in medicine cabinets at Ferguson than in September: about six places in every 24 lost.

What to do

Compare Robern in medicine cabinets across the retailers in this chart, and look at its prices and ads where it moved.

New products

41 products entered the top results; 10 are new to the category.

By retailer

Showing 8 of 41.

By brand

  • Ebern Designs (the retailer’s own brand)Wayfair6
  • American PrideFerguson4
  • KeonjinnLowe’s3
  • DeerValleyWayfair3
  • Glacier Bay (the retailer’s own brand)The Home Depot2
  • Astoria Grand (the retailer’s own brand)Wayfair2
  • Other brands21
Figure 4. Products new to the top results for medicine cabinets, by retailer, 1 to 31 October 2026. Source: Altavane, from the retailers’ public pages.

What it shows

By retailer, the 41 products that entered the top results in October are 23 at Wayfair, 8 at Ferguson, 7 at Lowe’s and 3 at The Home Depot. Ebern Designs has the most, six at Wayfair.

Why it matters

The 41 new products for medicine cabinets are those in the top results in October and not in the four weeks before.

What to do

Compare the prices of the new products for medicine cabinets with your own, retailer by retailer.

What shoppers search

No search is shared by two retailers this month.

Each retailer’s own report shows its searches for medicine cabinets.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • Lowe’s results depend on the shopper’s store.
  • Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Method and sources

Cite this report

Altavane Research, “Medicine cabinets at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/medicine-cabinets/october-2026. Free to quote with a link.

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