Monthly category report
Vanity lighting at Lowe’s, October 2026
The brand allen + roth went from 44% to 52% of the top results since September, the biggest change in this report.
At a glance
- 52%Biggest brand: allen + roth
- 17%of the top results are ads
- 44% to 52%Biggest change: allen + roth gained share
Key findings
- The brand allen + roth, the retailer’s own brand, leads with 52% of the top results.
- Ads are 17% of the top results. DAYAUM is on 29% of them, more than any other brand.
- The brand allen + roth went from 44% to 52% of the top results since September.
- 14 products entered the top results; 5 are new to the category.
- KAWOTI leads “bathroom wall lighting” with 25% of the top results.
About this report
This report covers 78 products from 23 brands in the top results for vanity lighting at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Lowe’s name for the category is vanity lights.
How it is measuredChanges this month
The brand allen + roth went from 44% to 52% of the top results since September.
- allen + roth (the retailer’s own brand)up, from 44% to 52%
- Kichlerdown, from 5% to 0%
- JOOSENLUXup, from 0% to 3%
gained share lost share
What it shows
The biggest loss was Kichler, from 5% to 0%. Two brands gained 3% or more and one brand lost 3% or more. The brand allen + roth, the biggest mover, is one of Lowe’s own brands.
Why it matters
The brand allen + roth is seen more in vanity lighting at Lowe’s than in September: about two places in every 24 gained.
What to do
Ask your buyer at Lowe’s whether allen + roth, the retailer’s own brand, is adding products in vanity lighting.
New products
14 products entered the top results; 5 are new to the category.
- DAYAUM 40.55 in. 5-Light Brushed Nickel Modern Bathroom…new to the category · adPosition 3$123
- allen + roth Emeryson 17.75-in 3 Light Brushed Nickel…Position 4$60
- ZEVNI Arythm Transitional 20-in 3 Light Matte Black…new to the category · adPosition 6$126
- LNC Ribbed Glass 23.6-in 3 Light Polished Gold…new to the category · adPosition 12$180
- allen + roth Emeryson 24.5-in 4 Light Brushed Gold Transitional…Position 17$70
- Generation Lighting Canfield 14.25-in 2 Light Brushed Nickel…Position 18$119
Showing 6 of 14.
By brand
- allen + roth (the retailer’s own brand)7
- Project Source (the retailer’s own brand)2
- DAYAUM1
- Generation Lighting1
- KAWOTI1
- LNC1
- Other brands1
What it shows
Of the 14 products that entered the top results in October, 5 are new to the category; the other 9 were already in it, lower down. The brand allen + roth, Lowe’s own brand, has the most, seven. The best-placed new product is from DAYAUM, at position 3, priced at $123; it is an ad.
Why it matters
The 14 new products for vanity lighting at Lowe’s are those in the top results in October and not in the four weeks before.
What to do
Ask your buyer at Lowe’s whether more own-brand products are planned in vanity lighting: allen + roth has seven of the new products.
What shoppers search
KAWOTI leads “bathroom wall lighting” with 25% of the top results.
- “bathroom wall lighting”KAWOTI · 30 October25%ads 17%
- “wall sconce”allen + roth · 29 October50%ads 17%
What it shows
Behind KAWOTI in “bathroom wall lighting” are allen + roth (21%) and Generation Lighting (9%). The brand allen + roth leads “wall sconce” with 50%. Ads are 17% of the top results for “bathroom wall lighting”.
Why it matters
“bathroom wall lighting” is a second way into vanity lighting, and its leader at Lowe’s is KAWOTI, not allen + roth, which leads the category page.
What to do
Search “bathroom wall lighting” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Vanity lighting at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/vanity-lighting/october-2026. Free to quote with a link.