Monthly category report
Toilet seats at Lowe’s, October 2026
Ads are 16% of the top results, about four places in every 24.
At a glance
- 34%Biggest brand: Mayfair by Bemis
- 16%of the top results are ads
- 0% to 4%Biggest change: Bemis gained share
Key findings
- Mayfair by Bemis leads with 34% of the top results.
- Ads are 16% of the top results. Kohler is on 39% of them, more than any other brand.
- Bemis went from 0% to 4% of the top results since September.
- 9 products entered the top results; 3 are new to the category.
- Mayfair by Bemis leads “toilet seat” with 38% of the top results.
About this report
This report covers 53 products from 8 brands in the top results for toilet seats at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Bemis went from 0% to 4% of the top results since September.
- Bemisup, from 0% to 4%
- Mayfair by Bemisdown, from 37% to 34%
- TOTOdown, from 17% to 14%
gained share lost share
What it shows
The two biggest losses were the same size: Mayfair by Bemis, from 37% to 34%, and TOTO, from 17% to 14%. One brand gained 3% or more and two brands lost 3% or more.
Why it matters
Bemis is seen more in toilet seats at Lowe’s than in September: about one place in every 24 gained.
What to do
Look at what changed for Bemis in toilet seats in October: its new products, prices and ads can all be seen from outside.
New products
9 products entered the top results; 3 are new to the category.
- Bio Bidet BB-500 Plastic White Elongated Slow Close Feature…new to the category · adPosition 3$197
- Kohler PureWash E590 Plastic Biscuit Elongated Slow Close…adPosition 6$575
- Kohler PureWash M250 Plastic White Round Slow Close…new to the category · adPosition 9$119
- Kohler PureWash E820 Plastic White Elongated Slow Close…adPosition 9$600
- Kohler PureWash E545 Plastic White Elongated Slow Close…new to the category · adPosition 12$505
- American Standard MightyTuff Plastic Bone Soft Close Toilet SeatPosition 22$40
Showing 6 of 9.
By brand
- Kohler4
- Bemis2
- American Standard1
- Bio Bidet1
- Mayfair by Bemis1
What it shows
Of the 9 products that entered the top results in October, 3 are new to the category; the other 6 were already in it, lower down. Kohler has the most, four. The best-placed new product is from Bio Bidet, at position 3, priced at $197; it is an ad.
Why it matters
The 9 new products for toilet seats at Lowe’s are those in the top results in October and not in the four weeks before.
What to do
Check which of the new products for toilet seats are ads, and compare their prices with your nearest products.
What shoppers search
Mayfair by Bemis leads “toilet seat” with 38% of the top results.
- “toilet seat”Mayfair by Bemis · 31 October38%ads 8%
- “bidet seat”TOTO · 31 October34%ads 17%
- “bidet toilet seats”Kohler and TOTO tied · 26 October21%ads 17%
What it shows
Behind Mayfair by Bemis in “toilet seat” are Kohler (17%) and Project Source (17%). TOTO leads “bidet seat” with 34%. Ads are 8% of the top results for “toilet seat”, against 16% on the category page.
Why it matters
Mayfair by Bemis leads both the category page and “toilet seat” at Lowe’s, so the two ways into toilet seats show the same brand first.
What to do
Search “toilet seat” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Toilet seats at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/toilet-seats/october-2026. Free to quote with a link.