Monthly category report
Shower doors at Lowe’s, October 2026
American Standard went from 3% to 8% of the top results since September, the biggest change in this report.
At a glance
- 22%Biggest brand: Delta
- 16%of the top results are ads
- 3% to 8%Biggest change: American Standard gained share
Key findings
- Delta leads with 22% of the top results.
- Ads are 16% of the top results. Delta is on 26% of them, more than any other brand.
- American Standard went from 3% to 8% of the top results since September.
- 14 products entered the top results; 5 are new to the category.
- Delta leads “shower doors” with 21% of the top results.
About this report
This report covers 66 products from 19 brands in the top results for shower doors at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
American Standard went from 3% to 8% of the top results since September.
- American Standardup, from 3% to 8%
- allen + roth (the retailer’s own brand)up, from 6% to 10%
- MAAXdown, from 18% to 15%
gained share lost share
What it shows
The biggest loss was MAAX, from 18% to 15%. Two brands gained 3% or more and one brand lost 3% or more. American Standard also has two products among the new products below.
Why it matters
American Standard is seen more in shower doors at Lowe’s than in September: about one place in every 24 gained.
What to do
Look at what changed for American Standard in shower doors in October: its new products, prices and ads can all be seen from outside.
New products
14 products entered the top results; 5 are new to the category.
- Basco Armon Chrome 31-3/4-in to 33-1/4-in W x 66-in…new to the category · adPosition 3$411
- Glass Warehouse Illume Matte Black 60-in W x 78-in H Frameless…new to the category · adPosition 6$720
- Yuaris 56-60 in. W x 58 in. H Bypass Double Sliding…new to the category · adPosition 6$499
- Delta Commix Matte Black 54-in to 60-in W x 76-in…adPosition 9$686
- TcwVwc Matte Black 36 in D X 36new to the category · adPosition 9$370
- TcwVwc Matte Black 56 in to 60new to the category · adPosition 9$430
Showing 6 of 14.
By brand
- allen + roth (the retailer’s own brand)3
- American Standard2
- DreamLine2
- TcwVwc2
- Basco1
- Delta1
- Other brands3
What it shows
Of the 14 products that entered the top results in October, 5 are new to the category; the other 9 were already in it, lower down. The brand allen + roth, Lowe’s own brand, has the most, three. The best-placed new product is from Basco, at position 3, priced at $411; it is an ad.
Why it matters
The 14 new products for shower doors at Lowe’s are those in the top results in October and not in the four weeks before.
What to do
Ask your buyer at Lowe’s whether more own-brand products are planned in shower doors: allen + roth has three of the new products.
What shoppers search
Delta leads “shower doors” with 21% of the top results.
- “shower doors”Delta21%ads 17%
- “frameless shower door”Delta33%ads 17%
- “glass shower door”Delta33%ads 17%
- “sliding shower door”allen + roth34%ads 17%
- “corner shower door”DreamLine42%ads 17%
- “neo angle shower door”DreamLine50%ads 17%
Search results on 31 October.
What it shows
Behind Delta in “shower doors” are Sterling (17%) and Kohler (13%). The brand allen + roth leads “sliding shower door” with 34%. Ads are 17% of the top results for “shower doors”.
Why it matters
Delta leads both the category page and “shower doors” at Lowe’s, so the two ways into shower doors show the same brand first.
What to do
Search “shower doors” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Shower doors at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/shower-doors/october-2026. Free to quote with a link.