Monthly category report
Shower doors at Lowe’s, September 2026
Ads are 17% of the top results, about four places in every 24.
At a glance
- 21%Biggest brand: Delta
- 17%of the top results are ads
- 24% to 21%Biggest change: Delta lost share
Key findings
- Delta leads with 21% of the top results.
- Ads are 17% of the top results. Glass Warehouse is on 24% of them, more than any other brand.
- Delta went from 24% to 21% of the top results since August.
- 10 products entered the top results; 8 are new to the category.
- Delta leads “shower doors” with 25% of the top results.
About this report
This report covers 50 products from 15 brands in the top results for shower doors at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Delta went from 24% to 21% of the top results since August.
- Deltadown, from 24% to 21%
- American Standarddown, from 5% to 3%
- DreamLinedown, from 5% to 3%
gained share lost share
What it shows
The two biggest gains were the same size: TcwVwc, from 1% to 2%, and WELLFOR, from 5% to 6%. One brand lost 3% or more; no brand gained that much.
Why it matters
Delta is seen less in shower doors at Lowe’s than in August: about one place in every 24 lost.
What to do
Look at which products took the places Delta gave up in shower doors; TcwVwc went from 1% to 2%.
New products
10 products entered the top results; 8 are new to the category.
- Yuaris 56-60 in. W x 58 in. H Double Sliding Framed Shower…new to the category · adPosition 4$399
- DreamLine Enigma-XO Oil Rubbed Bronze 56-in to 60-in…adPosition 9No price
- TcwVwc Chrome 60 in W x 57new to the category · adPosition 9$250
- Arizona Shower Door Traditional Oil-rubbed Bronze 56-in to 60-in…new to the category · adPosition 12$570
- Arizona Shower Door R-Door Matte Black 32-in W x 64.375-in…new to the category · adPosition 16$453
- DreamLine Encore Brushed Nickel 56-in to 60-in W x 76.0-in…Position 18$671
Showing 6 of 10.
By brand
- Arizona Shower Door2
- DreamLine2
- TcwVwc1
- Yuaris1
- Other brands4
What it shows
Of the 10 products that entered the top results in September, 8 are new to the category; the other 2 were already in it, lower down. Arizona Shower Door and DreamLine have the most, two each. The best-placed new product of those listed is from Yuaris, at position 4, priced at $399; it is an ad.
Why it matters
The 10 new products for shower doors at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Check which of the new products for shower doors are ads, and compare their prices with your nearest products.
What shoppers search
Delta leads “shower doors” with 25% of the top results.
- “shower doors”Delta25%ads 17%
- “frameless shower door”Delta33%ads 17%
- “glass shower door”Delta25%ads 17%
- “sliding shower door”Delta17%ads 17%
- “corner shower door”DreamLine46%ads 17%
- “neo angle shower door”DreamLine50%ads 17%
Search results on 30 September.
What it shows
Behind Delta in “shower doors” are Sterling (17%) and allen + roth (13%). DreamLine leads “corner shower door” with 46%. Ads are 17% of the top results for “shower doors”.
Why it matters
Delta leads both the category page and “shower doors” at Lowe’s, so the two ways into shower doors show the same brand first.
What to do
Search “shower doors” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Shower doors at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/shower-doors/september-2026. Free to quote with a link.