Altavane

Monthly category report

Medicine cabinets at Lowe’s, October 2026

TETOTE went from 10% to 5% of the top results since September, the biggest change in this report.

Altavane ResearchPublished 2 November 20264 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 24%Biggest brand: Kohler
  • 16%of the top results are ads
  • 10% to 5%Biggest change: TETOTE lost share

Key findings

  • Kohler leads with 24% of the top results.
  • Ads are 16% of the top results. TETOTE is on 30% of them, more than any other brand.
  • TETOTE went from 10% to 5% of the top results since September.
  • 7 products entered the top results; 4 are new to the category.
  • Kohler leads “medicine cabinet” with 25% of the top results.

About this report

This report covers 48 products from 12 brands in the top results for medicine cabinets at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

Kohler leads with 24% of the top results.

  • Kohler24%
  • Project Source (the retailer’s own brand)21%
  • Style Selections (the retailer’s own brand)20%
  • allen + roth (the retailer’s own brand)16%
  • TETOTE5%
  • Keonjinn5%
  • RiverRidge3%
  • TEHOME2%
  • Other brands4%

The retailer’s own brand

Figure 1. Brand share for medicine cabinets at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 65% between them (Kohler 24%, Project Source 21%, Style Selections 20%). Lowe’s own brands hold 57% between them, so outside brands share the other 43%.

Why it matters

Lowe’s own brands take 57% of the top results for medicine cabinets, so an outside brand competes for the other 43%.

What to do

Compare your share with the other outside brands, not with Lowe’s own. The biggest of them is Kohler, with 24%.

Ad share

Ads are 16% of the top results. TETOTE is on 30% of them, more than any other brand.

  • Ads16%
  • Unpaid84%

Brands on the ads

  • TETOTE30%
  • Keonjinn29%
  • Kohler23%
  • QueenFun9%
  • ExBrite6%
  • DeerValley3%
Figure 2. Ads in the top results for medicine cabinets at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Ads are 16% of the top results, about four places in every 24; the rest are unpaid. After TETOTE, on 30% of the ads, come Keonjinn (29%) and Kohler (23%). No brand named on the ads is one of Lowe’s own.

Why it matters

At 16%, about four places in every 24 for medicine cabinets are paid for; the rest are not.

What to do

Look at the medicine cabinets products TETOTE advertises, and their prices, before you decide to advertise beside them.

Changes this month

TETOTE went from 10% to 5% of the top results since September.

  • TETOTEdown, from 10% to 5%
  • Kohlerup, from 20% to 24%
  • Style Selections (the retailer’s own brand)down, from 24% to 20%

gained share lost share

Figure 3. Biggest changes in brand share for medicine cabinets at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The biggest gain was Kohler, from 20% to 24%. One brand gained 3% or more and two brands lost 3% or more. Kohler also has one product among the new products below.

Why it matters

TETOTE is seen less in medicine cabinets at Lowe’s than in September: about one place in every 24 lost.

What to do

Look at which products took the places TETOTE gave up in medicine cabinets; the new products below are a start.

New products

7 products entered the top results; 4 are new to the category.

  • ExBrite Aether 30-in x 26-in Lighted LED Fog Free…new to the category · adPosition 3$476
  • Keonjinn Medicine Cabinet Mirror 24-in x 30-in…adPosition 3$189
  • Keonjinn Medicine Cabinet Mirrornew to the category · adPosition 3$238
  • QueenFun Nova 20-in x 26-in Lighted LED Fog Free…new to the category · adPosition 3$248
  • Keonjinn Medicine Cabinet Mirrornew to the category · adPosition 6$361
  • Kohler Embark 35-in x 26-in Surface/Recessed Mount…adPosition 9$281

Showing 6 of 7.

By brand

  • Keonjinn3
  • ExBrite1
  • Kohler1
  • QueenFun1
  • VINGLI1
Figure 4. Products new to the top results for medicine cabinets at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Of the 7 products that entered the top results in October, 4 are new to the category; the other 3 were already in it, lower down. Keonjinn has the most, three. Four are tied for the best position, 3.

Why it matters

The 7 new products for medicine cabinets at Lowe’s are those in the top results in October and not in the four weeks before.

What to do

Check which of the new products for medicine cabinets are ads, and compare their prices with your nearest products.

What shoppers search

Kohler leads “medicine cabinet” with 25% of the top results.

  • “medicine cabinet”Kohler25%ads 17%

Search results on 27 October.

Figure 5. Leading brand in searches for medicine cabinets at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Behind Kohler in “medicine cabinet” are Project Source (21%) and allen + roth (17%). Ads are 17% of the top results for “medicine cabinet”. Kohler is also the biggest brand on the category page, with 24%.

Why it matters

Kohler leads both the category page and “medicine cabinet” at Lowe’s, so the two ways into medicine cabinets show the same brand first.

What to do

Search “medicine cabinet” at Lowe’s and see which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • Lowe’s results depend on the shopper’s store.
  • Who paid for an ad is not visible: the brand shown is the brand on the product.
Method and sources

Cite this report

Altavane Research, “Medicine cabinets at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/medicine-cabinets/october-2026. Free to quote with a link.

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