Altavane

Monthly category report

Bathroom vanities at Lowe’s, October 2026

Ads are 17% of the top results, about four places in every 24.

Altavane ResearchPublished 2 November 20264 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 37%Biggest brand: allen + roth
  • 17%of the top results are ads
  • 26% to 22%One of the biggest changes: Style Selections lost share

Key findings

  • The brand allen + roth, the retailer’s own brand, leads with 37% of the top results.
  • Ads are 17% of the top results. Kohler is on 29% of them, more than any other brand.
  • Style Selections went from 26% to 22% of the top results since September.
  • 14 products entered the top results; all are new to the category.
  • The brand allen + roth leads “bathroom vanity” with 38% of the top results.

About this report

This report covers 97 products from 20 brands in the top results for bathroom vanities at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

The brand allen + roth, the retailer’s own brand, leads with 37% of the top results.

  • allen + roth (the retailer’s own brand)37%
  • Style Selections (the retailer’s own brand)22%
  • Project Source (the retailer’s own brand)22%
  • Kohler5%
  • Diamond NOW4%
  • Vinnova4%
  • ModernLuxe2%
  • Ariel1%
  • Other brands3%

The retailer’s own brand

Figure 1. Brand share for bathroom vanities at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 81% between them (allen + roth 37%, Style Selections 22%, Project Source 22%). Lowe’s own brands hold 81% between them, so outside brands share the other 19%.

Why it matters

Lowe’s own brands take 81% of the top results for bathroom vanities, so an outside brand competes for the other 19%.

What to do

Compare your share with the other outside brands, not with Lowe’s own. The biggest of them is Kohler, with 5%.

Ad share

Ads are 17% of the top results. Kohler is on 29% of them, more than any other brand.

  • Ads17%
  • Unpaid83%

Brands on the ads

  • Kohler29%
  • Vinnova21%
  • ModernLuxe11%
  • Ariel9%
  • Project Source (the retailer’s own brand)7%
  • Wyndham Collection6%
  • Other brands17%
Figure 2. Ads in the top results for bathroom vanities at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Ads are 17% of the top results, about four places in every 24; the rest are unpaid. After Kohler, on 29% of the ads, come Vinnova (21%) and ModernLuxe (11%). Lowe’s own brands are on 9% of the ads.

Why it matters

At 17%, about four places in every 24 for bathroom vanities are paid for; the rest are not.

What to do

Compare the brands on the ads with the brands in the brand share chart: Kohler is on 29% of the ads and allen + roth on 1%.

Changes this month

Style Selections went from 26% to 22% of the top results since September.

  • Style Selections (the retailer’s own brand)down, from 26% to 22%
  • Vinnovaup, from 0% to 4%
  • allen + roth (the retailer’s own brand)up, from 35% to 37%

gained share lost share

Figure 3. Biggest changes in brand share for bathroom vanities at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The biggest gain was Vinnova, from 0% to 4%. One brand gained 3% or more and one brand lost 3% or more. Vinnova also has five products among the new products below.

Why it matters

Style Selections is seen less in bathroom vanities at Lowe’s than in September: about one place in every 24 lost.

What to do

Look at which products took the places Style Selections gave up in bathroom vanities; the new products below are a start.

New products

14 products entered the top results; all are new to the category.

  • Vinnova 48-in Aged Dark Brown Oak Finish Undermount Single…new to the category · adPosition 3$1,393
  • Project Source Euro Single Sink Bathroom Vanitynew to the categoryPosition 5$199
  • Forclover 48-in OAK Undermount Single Sink Bathroom Vanitynew to the category · adPosition 6$1,938
  • Kohler Kresla 24-in White Undermount Single Sink Pure…new to the category · adPosition 6$601
  • ModernLuxe Assembly Required 24Inch Bathroom Vanitynew to the category · adPosition 6$357
  • Vinnova Palos 24-in Fir Wood Brown Single Sink Bathroom…new to the category · adPosition 6$470

Showing 6 of 14.

By brand

  • Vinnova5
  • Ariel2
  • allen + roth (the retailer’s own brand)1
  • Forclover1
  • Kohler1
  • ModernLuxe1
  • Other brands3
Figure 4. Products new to the top results for bathroom vanities at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

All 14 products that entered the top results in October are new to the category. Vinnova has the most, five. The best-placed new product is from Vinnova, at position 3, priced at $1,393; it is an ad.

Why it matters

The 14 new products for bathroom vanities at Lowe’s are those in the top results in October and not in the four weeks before.

What to do

Check which of the new products for bathroom vanities are ads, and compare their prices with your nearest products.

What shoppers search

The brand allen + roth leads “bathroom vanity” with 38% of the top results.

  • “bathroom vanity”allen + roth · 28 October38%ads 17%
  • “vanity”allen + roth and Style Selections tied (34% and 33% after rounding) · 28 October34%ads 17%
  • “bathroom vanities with tops”allen + roth · 30 October38%ads 17%
  • “bathroom vanities without tops”ModernLuxe · 29 October21%ads 17%
Figure 5. Leading brand in searches for bathroom vanities at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Behind allen + roth in “bathroom vanity” are Style Selections (25%) and ModernLuxe (13%). The brand allen + roth and Style Selections are tied for “vanity”, on 34% and 33% after rounding. Ads are 17% of the top results for “bathroom vanity”.

Why it matters

The brand allen + roth leads both the category page and “bathroom vanity” at Lowe’s, so the two ways into bathroom vanities show the same brand first.

What to do

Search “bathroom vanity” at Lowe’s and see which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • Lowe’s results depend on the shopper’s store.
  • Who paid for an ad is not visible: the brand shown is the brand on the product.
Method and sources

Cite this report

Altavane Research, “Bathroom vanities at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/bathroom-vanities/october-2026. Free to quote with a link.

See your own brand in this view

Email Levi