Monthly category report
Bathroom sink faucets at Lowe’s, October 2026
Ads are 16% of the top results, about four places in every 24.
At a glance
- 25%Biggest brand: Delta
- 16%of the top results are ads
- 26% to 22%One of the biggest changes: allen + roth lost share
Key findings
- Delta leads with 25% of the top results.
- Ads are 16% of the top results. Delta is on 39% of them, more than any other brand.
- The brand allen + roth went from 26% to 22% of the top results since September.
- 9 products entered the top results; 6 are new to the category.
- Delta leads “bathroom sink faucets” with 29% of the top results.
About this report
This report covers 62 products from 10 brands in the top results for bathroom sink faucets at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
The brand allen + roth went from 26% to 22% of the top results since September.
- allen + roth (the retailer’s own brand)down, from 26% to 22%
- Pfisterup, from 6% to 10%
- Deltadown, from 28% to 25%
- Project Source (the retailer’s own brand)up, from 20% to 23%
gained share lost share
What it shows
The biggest gain was Pfister, from 6% to 10%. Two brands gained 3% or more and two brands lost 3% or more. Pfister also has four products among the new products below.
Why it matters
The brand allen + roth is seen less in bathroom sink faucets at Lowe’s than in September: about one place in every 24 lost.
What to do
Look at which products took the places allen + roth gave up in bathroom sink faucets; the new products below are a start.
New products
9 products entered the top results; 6 are new to the category.
- EVERSTEIN Matte Black Vessel Waterfall Single Hole Bathroom…new to the category · adPosition 3$159
- EVERSTEIN Gunmetal Gray 3-Hole 8 in.Widespread Bathroom Sink…new to the category · adPosition 3$199
- Pfister Willa Spot Defense Brushed Nickel Widespread…new to the category · adPosition 3$91
- Pfister Masey Polished Chrome Widespread 2-handle…new to the category · adPosition 6$109
- Pfister Masey Brushed Nickel Widespread 2-handle WaterSense…adPosition 9$119
- Pfister Capistrano Spot Defense Brushed Nickel 4-in…new to the category · adPosition 9$98
Showing 6 of 9.
By brand
- Pfister4
- EVERSTEIN2
- Delta1
- GRANDJOY1
- Kohler1
What it shows
Of the 9 products that entered the top results in October, 6 are new to the category; the other 3 were already in it, lower down. Pfister has the most, four. Three are tied for the best position, 3: one from EVERSTEIN, one from EVERSTEIN and one from Pfister.
Why it matters
The 9 new products for bathroom sink faucets at Lowe’s are those in the top results in October and not in the four weeks before.
What to do
Check which of the new products for bathroom sink faucets are ads, and compare their prices with your nearest products.
What shoppers search
Delta leads “bathroom sink faucets” with 29% of the top results.
- “bathroom sink faucets”Delta29%ads 17%
Search results on 25 October.
What it shows
Behind Delta in “bathroom sink faucets” are allen + roth (21%) and Moen (17%). Ads are 17% of the top results for “bathroom sink faucets”. Delta is also the biggest brand on the category page, with 25%.
Why it matters
Delta leads both the category page and “bathroom sink faucets” at Lowe’s, so the two ways into bathroom sink faucets show the same brand first.
What to do
Search “bathroom sink faucets” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Bathroom sink faucets at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/bathroom-faucets/october-2026. Free to quote with a link.