Monthly category report
Bathroom sink faucets at Lowe’s, September 2026
American Standard went from 7% to 0% of the top results since August.
At a glance
- 28%Biggest brand: Delta
- 16%of the top results are ads
- 7% to 0%One of the biggest changes: American Standard lost share
Key findings
- Delta leads with 28% of the top results.
- Ads are 16% of the top results. Delta is on 50% of them, more than any other brand.
- American Standard went from 7% to 0% of the top results since August.
- 9 products entered the top results; 4 are new to the category.
- Delta leads “bathroom sink faucets” with 29% of the top results.
About this report
This report covers 64 products from 11 brands in the top results for bathroom sink faucets at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
American Standard went from 7% to 0% of the top results since August.
- American Standarddown, from 7% to 0%
- Deltaup, from 21% to 28%
- allen + roth (the retailer’s own brand)up, from 22% to 26%
gained share lost share
What it shows
The biggest gain was Delta, from 21% to 28%. Two brands gained 3% or more and one brand lost 3% or more. Delta also has four products among the new products below.
Why it matters
American Standard is seen less in bathroom sink faucets at Lowe’s than in August: about two places in every 24 lost.
What to do
Look at which products took the places American Standard gave up in bathroom sink faucets; the new products below are a start.
New products
9 products entered the top results; 4 are new to the category.
- EVERSTEIN Brushed Gold 3-Hole 8 in.Widespread Bathroom Sink…new to the category · adPosition 3$199
- Delta Lacey Spotshield Brushed Nickel 4-in centerset…new to the category · adPosition 4$132
- Kohler Rill Matte Black 4-in centerset 2-handle WaterSense…adPosition 4$159
- Delta Nicoli Gold Champagne Bronze Widespread 2-handle…Position 5$200
- YAWWALK Brushed Nickel Vessel Waterfall Single Hole 1-Handlenew to the category · adPosition 6$169
- Delta Knoxville Brushed Nickel 4-in centerset 2-handle…adPosition 9$99
Showing 6 of 9.
By brand
- Delta4
- Kohler2
- EVERSTEIN1
- Moen1
- YAWWALK1
What it shows
Of the 9 products that entered the top results in September, 4 are new to the category; the other 5 were already in it, lower down. Delta has the most, four. The best-placed new product is from EVERSTEIN, at position 3, priced at $199; it is an ad.
Why it matters
The 9 new products for bathroom sink faucets at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Check which of the new products for bathroom sink faucets are ads, and compare their prices with your nearest products.
What shoppers search
Delta leads “bathroom sink faucets” with 29% of the top results.
- “bathroom sink faucets”Delta29%ads 17%
Search results on 27 September.
What it shows
Behind Delta in “bathroom sink faucets” are allen + roth (21%) and Moen (17%). Ads are 17% of the top results for “bathroom sink faucets”. Delta is also the biggest brand on the category page, with 28%.
Why it matters
Delta leads both the category page and “bathroom sink faucets” at Lowe’s, so the two ways into bathroom sink faucets show the same brand first.
What to do
Search “bathroom sink faucets” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Bathroom sink faucets at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/bathroom-faucets/september-2026. Free to quote with a link.