Monthly category report
Kitchen faucets at Lowe’s, The Home Depot and Wayfair, October 2026
Moen went from 7% to 18% of the top results at Wayfair since September, the biggest change in this report.
At a glance
- 37%Biggest brand: Delta at The Home Depot
- 47%of the top results at Wayfair are ads
- 7% to 18%Biggest change: Moen gained share at Wayfair
Key findings
- Delta holds 37% of the top results at The Home Depot, the highest of the three retailers.
- Ads are 47% of the top results at Wayfair and 17% at Lowe’s.
- Moen went from 7% to 18% of the top results at Wayfair since September.
- 56 products entered the top results; 21 are new to the category.
- Delta leads “kitchen faucet” at Lowe’s with 34%.
About this report
This report covers 258 products in the top results for kitchen faucets at Lowe’s, The Home Depot and Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Moen went from 7% to 18% of the top results at Wayfair since September.
- MoenWayfair · since Septemberup, from 7% to 18%
- FORIOUSWayfair · since Septemberdown, from 19% to 9%
- Glacier Bay (the retailer’s own brand)The Home Depot · since Septemberdown, from 28% to 20%
- AckwaveWayfair · since Septemberup, from 3% to 9%
- DeltaThe Home Depot · since Septemberup, from 32% to 37%
- KohlerLowe’s · since Septemberup, from 12% to 15%
- KohlerThe Home Depot · since Septemberup, from 14% to 17%
- Project Source (the retailer’s own brand)Lowe’s · since Septemberdown, from 17% to 14%
- andromeLowe’s · since Septemberdown, from 1% to 0%
gained share lost share
What it shows
The biggest loss was FORIOUS at Wayfair, from 19% to 9%, since September. The nine moves charted are spread across three retailers. At The Home Depot the biggest change since September was Glacier Bay, from 28% to 20%.
Why it matters
Moen is seen more in kitchen faucets at Wayfair than in September: about three places in every 24 gained.
What to do
Compare Moen in kitchen faucets across the retailers in this chart, and look at its prices and ads where it moved.
New products
56 products entered the top results; 21 are new to the category.
By retailer
- Kraus Torak Spot-Free Stainless Steel Single Handle…Lowe’s · new to the category · adPosition 6$180
- Moen Georgene Single Handle Deck-mount Pull-down Kitchen…Lowe’s · new to the categoryPosition 8$189
- Kohler Avi 13.5 in. Single Handle Pull Out Sprayer Kitchen…The Home Depot · new to the categoryPosition 2$169
- Delta Foundations Design Series Modern Stainless 14.94…The Home Depot · new to the categoryPosition 6$149
- Elitisthome Side Motion Sensor Touchless Kitchen FaucetWayfairPosition 2$46
- Gerber Pilsen Single Handle Pull Down Sprayer Kitchen…Wayfair · adPosition 2$183
Showing 6 of 56.
By brand
- KrausWayfair9
- MoenWayfair6
- KIBIWayfair4
- Kingston BrassWayfair4
- AckwaveWayfair3
- KohlerLowe’s2
- Other brands28
No figures this month at Ferguson.
What it shows
By retailer, the 56 products that entered the top results in October are 43 at Wayfair, 10 at Lowe’s and 3 at The Home Depot. Kraus has the most, nine at Wayfair.
Why it matters
The 56 new products for kitchen faucets are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for kitchen faucets with your own, retailer by retailer.
What shoppers search
Delta leads “kitchen faucet” at Lowe’s with 34%.
“kitchen faucet”
- Lowe’sDelta · 31 October34%ads 17%
- The Home DepotGlacier Bay, Kohler and Moen tied · 31 October25%
- WayfairKingston Brass · 30 October25%ads 46%
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “kitchen faucet”: Delta at Lowe’s (34%); Kingston Brass at Wayfair (25%); Glacier Bay, Kohler and Moen, tied, at The Home Depot (25% each). Ads are 17% of that search’s top results at Lowe’s and 46% at Wayfair.
Why it matters
The same words, “kitchen faucet”, put a different brand first at each retailer.
What to do
Search “kitchen faucet” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Kitchen faucets at Lowe’s, The Home Depot and Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/kitchen-faucets/october-2026. Free to quote with a link.