Monthly category report
Bathroom vanities at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026
James Martin Vanities went from 87% to 73% of the top results at Ferguson since September, the biggest change in this report.
At a glance
- 73%Biggest brand: James Martin Vanities at Ferguson
- 49%of the top results at Wayfair are ads
- 87% to 73%Biggest change: James Martin Vanities lost share at Ferguson
Key findings
- James Martin Vanities holds 73% of the top results at Ferguson, the highest of the four retailers.
- Ads are 49% of the top results at Wayfair and 17% at Lowe’s.
- James Martin Vanities went from 87% to 73% of the top results at Ferguson since September.
- 101 products entered the top results; 61 are new to the category.
About this report
This report covers 421 products in the top results for bathroom vanities at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
James Martin Vanities went from 87% to 73% of the top results at Ferguson since September.
- James Martin VanitiesFerguson · since Septemberdown, from 87% to 73%
- Signature Hardware (the retailer’s own brand)Ferguson · since Septemberup, from 12% to 25%
- Latitude Run (the retailer’s own brand)Wayfair · since Septemberdown, from 14% to 7%
- Breakwater Bay (the retailer’s own brand)Wayfair · since Septemberup, from 0% to 6%
- Hokku Designs (the retailer’s own brand)Wayfair · since Septemberup, from 0% to 6%
- ArielThe Home Depot · since Septemberdown, from 12% to 8%
- Style Selections (the retailer’s own brand)Lowe’s · since Septemberdown, from 26% to 22%
- VinnovaLowe’s · since Septemberup, from 0% to 4%
- AbruzzoThe Home Depot · since Septemberup, from 0% to 3%
gained share lost share
What it shows
The biggest gain was Signature Hardware at Ferguson, from 12% to 25%, since September. Wayfair has three of the nine moves charted. At Wayfair the biggest change since September was Latitude Run, from 14% to 7%.
Why it matters
James Martin Vanities is seen less in bathroom vanities at Ferguson than in September: about three places in every 24 lost.
What to do
Compare James Martin Vanities in bathroom vanities across the retailers in this chart, and look at its prices and ads where it moved.
New products
101 products entered the top results; 61 are new to the category.
By retailer
- Vinnova 48-in Aged Dark Brown Oak Finish Undermount Single…Lowe’s · new to the category · adPosition 3$1,393
- Project Source Euro Single Sink Bathroom VanityLowe’s · new to the categoryPosition 5$199
- Glacier Bay Everdean 31 in. Single Sink Pearl Gray Freestanding…The Home Depot · new to the categoryPosition 4$329
- Home Decorators Collection Collette 60 in. Single Sink Freestanding Bathroom…The Home Depot · new to the categoryPosition 9$1,679
- Breakwater Bay Ajhane 72" Double Bathroom Vanity SetWayfair · adPosition 1$1,530
- Hokku Designs Trayshawn 30 in. Whitebrook Engineered Marble…Wayfair · adPosition 1$789
- James Martin Vanities Brittany 48" Free Standing Single Basin Poplar Wood…FergusonPosition 3$2,149
- Signature Hardware Quen 48" Freestanding Single Basin Vanity CabinetFerguson · new to the categoryPosition 5$1,259
Showing 8 of 101.
By brand
- Ebern Designs (the retailer’s own brand)Wayfair13
- James Martin VanitiesFerguson13
- Latitude Run (the retailer’s own brand)Wayfair8
- Signature Hardware (the retailer’s own brand)Ferguson7
- VinnovaLowe’s5
- Home Decorators Collection (the retailer’s own brand)The Home Depot5
- Other brands50
What it shows
By retailer, the 101 products that entered the top results in October are 59 at Wayfair, 22 at Ferguson, 14 at Lowe’s and 6 at The Home Depot. Two brands have 13 each, the most at any one retailer.
Why it matters
The 101 new products for bathroom vanities are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for bathroom vanities with your own, retailer by retailer.
What shoppers search
No search is shared by two retailers this month.
Each retailer’s own report shows its searches for bathroom vanities.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Bathroom vanities at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/bathroom-vanities/october-2026. Free to quote with a link.