Weekly report
Wayfair weekly report, 5th week of October 2026
Delta went from 3% to 17% of the top results for bathroom sink faucets, the biggest change in this report.
At a glance
- 5%Biggest brand: Moen
- 43%of the top results at Wayfair are ads
- 3% to 17%Biggest change: Delta gained share in bathroom sink faucets
Key findings
- No brand holds more than 5% of Wayfair’s top results.
- Ads are 43% of Wayfair’s top results. Moen is on 6% of them, more than any other brand.
- Delta went from 3% to 17% of the top results for bathroom sink faucets.
- 61 products entered the top results; 14 are new to the category.
- Moen leads in 11% of the searches at Wayfair, more than any other brand.
About this report
This report covers 996 products from 244 brands in the top results of 13 bathroom and kitchen categories at Wayfair, 26 October to 1 November 2026, and 18 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Delta went from 3% to 17% of the top results for bathroom sink faucets.
- DeltaBathroom sink faucetsup, from 3% to 17%
- BlenziaKitchen sinksdown, from 25% to 12%
- monblariBathtubsdown, from 18% to 5%
- ELLO&ALLOShower systemsdown, from 15% to 6%
- DeerValleyKitchen sinksup, from 0% to 8%
- Mercer41 (the retailer’s own brand)Vanity lightingup, from 16% to 24%
- VEVORShower systemsup, from 9% to 16%
- AkiconGarbage disposalsup, from 8% to 14%
gained share lost share
What it shows
The two biggest losses were the same size: Blenzia in kitchen sinks, from 25% to 12%, and monblari in bathtubs, from 18% to 5%. Of the eight moves charted, five are gains and three are losses. One week’s move; the same move next week would make it a trend.
Why it matters
Delta is seen more in bathroom sink faucets at Wayfair than a week ago: about three places in every 24 gained.
What to do
Look at what changed for Delta in bathroom sink faucets this week: its new products, prices and ads can all be seen from outside.
New products
61 products entered the top results; 14 are new to the category.
- DeerValley 24" Modern Round Medicine Cabinet Wall MountedMedicine cabinets · adPosition 1$99
- DreamLine Aqua Uno 34.31" W x 58" H Pivot Frameless Tub DoorShower doors · new to the category · adPosition 1$398
- Maestro Bath Nouh Luxury Freestanding BathtubBathtubs · new to the category · adPosition 1$4,560
- Blanco Inteos Silgranit 33" Single Bowl Reversible…Kitchen sinks · new to the category · adPosition 2$737
- DreamLine Aqua Ultra 47.75" - 48" W x 58" H Hinged Frameless…Shower doors · adPosition 2$670
- Ebern Designs Bilroy 30'' Single Sink Bathroom VanityBathroom vanitiesPosition 2$789
Showing 6 of 61.
By brand
- Blanco4
- Ebern Designs (the retailer’s own brand)4
- DeerValley3
- Latitude Run (the retailer’s own brand)3
- Mercer41 (the retailer’s own brand)3
- Bemis2
- Other brands42
What it shows
Of the 61 products that entered Wayfair’s top results this week, 14 are new to their category; the other 47 were already in it, lower down. The category with the most is kitchen sinks, with ten. Blanco and Ebern Designs have the most, four each.
Why it matters
The 61 new products at Wayfair are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Wayfair with your own: those listed run from $50 to $4,560.
What shoppers search
Moen leads in 11% of the searches at Wayfair, more than any other brand.
Share of searches led
- Moen11%
- Abruzzo6%
- Ariel6%
- Bemis6%
- Bio Bidet6%
One search per category
- “bathroom vanities”Ebern Designs, Hokku Designs and Joss & Main tied · 27 October13%ads 50%
- “bathroom vanity lighting”Wrought Studio · 28 October17%ads 50%
- “cabinet drawer knobs”Hickory Hardware · 30 October25%ads 54%
- “kitchen faucet”Moen · 1 November25%ads 50%
- “corner shower door”DreamLine and Elegant tied · 1 November17%ads 50%
- “shower system”Delta · 1 November42%ads 50%
- “bathtub”Kingston Brass · 30 October25%ads 46%
- “toilet seat”Bemis · 1 November25%ads 50%
What it shows
This report has 18 searches at Wayfair, and 17 different brands lead at least one. After Moen, 16 brands lead 6% of them each. Among the searches charted, ads are highest for “cabinet drawer knobs”, 54% of its top results.
Why it matters
The brand shown first depends on the words searched: Moen leads in 11% of the searches at Wayfair.
What to do
Search the words for your own categories at Wayfair and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Wayfair weekly report, 5th week of October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/weekly/october-2026-week-5. Free to quote with a link.