Monthly category report
Shower systems at Wayfair, October 2026
VIBRANTBATH went from 43% to 35% of the top results since September, the biggest change in this report.
At a glance
- 35%Biggest brand: VIBRANTBATH
- 44%of the top results are ads
- 43% to 35%Biggest change: VIBRANTBATH lost share
Key findings
- VIBRANTBATH leads with 35% of the top results.
- Ads are 44% of the top results. VIBRANTBATH is on 45% of them, more than any other brand.
- VIBRANTBATH went from 43% to 35% of the top results since September.
- 11 products entered the top results.
- EVERSTEIN leads “shower system” with 17% of the top results.
About this report
This report covers 91 products from 16 brands in the top results for shower systems at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Wayfair’s name for the category is shower panels.
How it is measuredChanges this month
VIBRANTBATH went from 43% to 35% of the top results since September.
- VIBRANTBATHdown, from 43% to 35%
- A&E Bath and Showerup, from 0% to 3%
- ELLO&ALLOup, from 8% to 11%
- FORIOUSdown, from 4% to 1%
- YTTSOYTSdown, from 3% to 0%
gained share lost share
What it shows
The two biggest gains were the same size: A&E Bath and Shower, from 0% to 3%, and ELLO&ALLO, from 8% to 11%. Two brands gained 3% or more and three brands lost 3% or more.
Why it matters
VIBRANTBATH is seen less in shower systems at Wayfair than in September: about two places in every 24 lost.
What to do
Look at which products took the places VIBRANTBATH gave up in shower systems; A&E Bath and Shower went from 0% to 3%.
New products
11 products entered the top results.
- Pulse Showerspas Bali 10-in Rain Showerhead ShowerSpaadPosition 2$566
- Greenspring 51.57 Shower Panel With Dual Shower HeadPosition 5$179
- A&E Bath and Shower Brisa-BLKPosition 6$644
- VIBRANTBATH 54.33 Shower Panel With Fixed Shower HeadPosition 6$166
- VIBRANTBATH 3-way Diverter Shower Tower Panel SystemadPosition 19$183
- ELLO&ALLO 5-way Diverter Shower Tower Panel SystemPosition 20$168
Showing 6 of 11.
By brand
- VIBRANTBATH2
- A&E Bath and Shower1
- ELLO&ALLO1
- Greenspring1
- Pulse Showerspas1
- Other brands5
What it shows
Not one of the 11 products that entered the top results in October is new to the category: each was already in it, lower down. VIBRANTBATH has the most, two. The best-placed new product of those listed is from Pulse Showerspas, at position 2, priced at $566; it is an ad.
Why it matters
The 11 new products for shower systems at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Check whether the price changed on these 11 products: they are not launches, they were in shower systems already.
What shoppers search
EVERSTEIN leads “shower system” with 17% of the top results.
- “shower system”EVERSTEIN17%ads 50%
Search results on 29 October.
What it shows
Behind EVERSTEIN in “shower system” are Delta (9%) and Pulse Showerspas (9%). Ads are 50% of the top results for “shower system”, against 44% on the category page.
Why it matters
“shower system” is a second way into shower systems, and its leader at Wayfair is EVERSTEIN, not VIBRANTBATH, which leads the category page.
What to do
Check the unpaid places you already hold in “shower system” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower systems at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/shower-systems/october-2026. Free to quote with a link.