Monthly category report
Shower heads at Wayfair, October 2026
Kohler went from 9% to 2% of the top results since September, the biggest change in this report.
At a glance
- 15%Biggest brand: Hibbent
- 47%of the top results are ads
- 9% to 2%Biggest change: Kohler lost share
Key findings
- Hibbent leads with 15% of the top results.
- Ads are 47% of the top results. Hibbent is on 19% of them, more than any other brand.
- Kohler went from 9% to 2% of the top results since September.
- 38 products entered the top results; 11 are new to the category.
About this report
This report covers 143 products from 53 brands in the top results for shower heads at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kohler went from 9% to 2% of the top results since September.
- Kohlerdown, from 9% to 2%
- Beilunup, from 6% to 11%
- Deltadown, from 14% to 10%
- Kingston Brassup, from 3% to 7%
- Moenup, from 8% to 12%
gained share lost share
What it shows
The biggest gain was Beilun, from 6% to 11%. Three brands gained 3% or more and two brands lost 3% or more. Beilun also has two products among the new products below.
Why it matters
Kohler is seen less in shower heads at Wayfair than in September: about two places in every 24 lost.
What to do
Look at which products took the places Kohler gave up in shower heads; the new products below are a start.
New products
38 products entered the top results; 11 are new to the category.
- Hansgrohe Raindance S Showerhead 240 1-Jet PowderRainnew to the category · adPosition 1$893
- Lava Odoro 9-Setting Magnetic Shower Head With HandheldadPosition 1$86
- Hibbent Dual Shower Head Combo With 10 Inch High Pressure…new to the category · adPosition 2$46
- Kingston Brass Shower Scape 2-Function Filtered Hand ShoweradPosition 3$49
- Kingston Brass Regal 9-Function Hand Shower with Power WashadPosition 4$68
- Beilun Chrome 10" Filtered Dual Shower Head System…new to the category · adPosition 5$100
Showing 6 of 38.
By brand
- Kingston Brass7
- Moen7
- Delta4
- Beilun2
- Bumbliss Emo2
- Hibbent2
- Other brands14
What it shows
Of the 38 products that entered the top results in October, 11 are new to the category; the other 27 were already in it, lower down. Kingston Brass and Moen have the most, seven each. Two of those listed are tied for the best position, 1: one from Hansgrohe and one from Lava Odoro.
Why it matters
The 38 new products for shower heads at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Check which of the new products for shower heads are ads, and compare their prices with your nearest products.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower heads at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/shower-heads/october-2026. Free to quote with a link.