Monthly category report
Garbage disposals at Wayfair, October 2026
Moen went from 15% to 21% of the top results since September, the biggest change in this report.
At a glance
- 23%Biggest brand: Kraus
- 47%of the top results are ads
- 15% to 21%Biggest change: Moen gained share
Key findings
- Kraus leads with 23% of the top results.
- Ads are 47% of the top results. Kraus and Moen have the most, 25% each.
- Moen went from 15% to 21% of the top results since September.
- 10 products entered the top results; 2 are new to the category.
About this report
This report covers 89 products from 25 brands in the top results for garbage disposals at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Moen went from 15% to 21% of the top results since September.
- Moenup, from 15% to 21%
- Krausdown, from 26% to 23%
- Aspect By Waterstonedown, from 2% to 0%
gained share lost share
What it shows
The biggest loss was Kraus, from 26% to 23%. One brand gained 3% or more and one brand lost 3% or more. Moen also has one product among the new products below.
Why it matters
Moen is seen more in garbage disposals at Wayfair than in September: about one place in every 24 gained.
What to do
Look at what changed for Moen in garbage disposals in October: its new products, prices and ads can all be seen from outside.
New products
10 products entered the top results; 2 are new to the category.
- Moen Lite Series 1/3 Horsepower Continous Feed Garbage…Position 4$86
- Lefton Garbage Disposal With Power CordPosition 8$170
- GarveeHome 3/4HP Matte Black Garbage DisposalPosition 11$158
- CARTMAN 1 HP 4-Stage Grinding Garbage Disposalnew to the categoryPosition 14$158
- InSinkErator Evolution 1.0HP LED Garbage DisposalPosition 14$478
- Forno Acqua BrightDIAMONDPosition 16$230
Showing 6 of 10.
By brand
- GarveeHome2
- CARTMAN1
- Forno1
- InSinkErator1
- Lefton1
- Moen1
- Other brands3
What it shows
Of the 10 products that entered the top results in October, 2 are new to the category; the other 8 were already in it, lower down. GarveeHome has the most, two. The best-placed new product is from Moen, at position 4, priced at $86.
Why it matters
The 10 new products for garbage disposals at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in garbage disposals: those listed run from $41 to $478.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Garbage disposals at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/garbage-disposals/october-2026. Free to quote with a link.