At a glance
- 26%Biggest brand: Kraus
- 41%of the top results are ads
- 1% to 15%Biggest change: VEVOR gained share
Key findings
- Kraus leads with 26% of the top results.
- Ads are 41% of the top results. Kraus is on 32% of them, more than any other brand.
- VEVOR went from 1% to 15% of the top results between the start and the end of September.
- 8 products entered the top results since 19 September; 2 are new to the category.
About this report
This report covers 80 products from 22 brands in the top results for garbage disposals at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
VEVOR went from 1% to 15% of the top results between the start and the end of September.
- VEVORup, from 1% to 15%
- InSinkEratordown, from 13% to 5%
- Akicondown, from 9% to 6%
- Frigidairedown, from 5% to 2%
- Moenup, from 14% to 17%
gained share lost share
8 to 14 September against 24 to 30 September.
What it shows
The biggest loss was InSinkErator, from 13% to 5%. Two brands gained 3% or more and three brands lost 3% or more. VEVOR also has five products among the new products below.
Why it matters
VEVOR is seen more in garbage disposals at Wayfair than earlier in September: about three places in every 24 gained.
What to do
Look at what changed for VEVOR in garbage disposals in September: its new products, prices and ads can all be seen from outside.
New products
8 products entered the top results since 19 September; 2 are new to the category.
- Delta Air Switch With Dual OutletPosition 8$137
- VEVOR Garbage Disposal Air Switch Kitnew to the categoryPosition 12$29
- VEVOR Garbage Disposal Air Switch KitPosition 14$30
- VEVOR Garbage Disposal Air Switch Kitnew to the categoryPosition 14$35
- VEVOR Garbage Disposal Air Switch KitPosition 17$35
- Moen Garbage Disposal Controller With Chrome And Spot…Position 19$48
Showing 6 of 8.
By brand
- VEVOR5
- Delta1
- GE Appliances1
- Moen1
What it shows
Of the 8 products that entered the top results since 19 September, 2 are new to the category; the other 6 were already in it, lower down. VEVOR has the most, five. The best-placed new product is from Delta, at position 8, priced at $137.
Why it matters
These are the first figures for garbage disposals at Wayfair, so a new product is one in the top results after 19 September and not before it that month.
What to do
Compare the prices of the new products with your own in garbage disposals: those listed run from $29 to $139.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Garbage disposals at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/garbage-disposals/september-2026. Free to quote with a link.