Monthly category report
Bathtubs at Wayfair, October 2026
WoodBridge went from 18% to 10% of the top results since September, the biggest change in this report.
At a glance
- 15%Biggest brand: monblari
- 48%of the top results are ads
- 18% to 10%Biggest change: WoodBridge lost share
Key findings
- The brand monblari leads with 15% of the top results.
- Ads are 48% of the top results. The brand monblari is on 28% of them, more than any other brand.
- WoodBridge went from 18% to 10% of the top results since September.
- 59 products entered the top results; 30 are new to the category.
- Kingston Brass leads “bathtub” with 25% of the top results.
About this report
This report covers 189 products from 58 brands in the top results for bathtubs at Wayfair, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
WoodBridge went from 18% to 10% of the top results since September.
- WoodBridgedown, from 18% to 10%
- Kingston Brassup, from 0% to 5%
- DeerValleydown, from 8% to 4%
- Abruzzodown, from 10% to 7%
- POCCI&VANCCIdown, from 3% to 0%
- Streamline Bathdown, from 4% to 1%
gained share lost share
What it shows
The biggest gain was Kingston Brass, from 0% to 5%. One brand gained 3% or more and five brands lost 3% or more. Kingston Brass also has eleven products among the new products below.
Why it matters
WoodBridge is seen less in bathtubs at Wayfair than in September: about two places in every 24 lost.
What to do
Look at which products took the places WoodBridge gave up in bathtubs; the new products below are a start.
New products
59 products entered the top results; 30 are new to the category.
- Maestro Bath Nouh Luxury Freestanding Bathtubnew to the category · adPosition 1$4,560
- MEDUNJESS 71"Freestanding Solid Surface Resin Stone BathtubadPosition 1$1,560
- CastelloUSA Manhattan 59" x 33" Freestanding Solid Surface…Position 2$2,209
- WELLFOR 59" x 29" Freestanding Acrylic White Soaking…new to the categoryPosition 2$800
- American Standard Studio 60" x 30" Alcove/Tile In Soaking Acrylic…Position 3$1,008
- HOPROME 71"×43" Luxury Resin Stone Soaking Bathtub…new to the category · adPosition 3$2,331
Showing 6 of 59.
By brand
- Kingston Brass11
- MEDUNJESS5
- monblari4
- WoodBridge4
- Abruzzo3
- CastelloUSA3
- Other brands29
What it shows
Of the 59 products that entered the top results in October, 30 are new to the category; the other 29 were already in it, lower down. Kingston Brass has the most, eleven. Two of those listed are tied for the best position, 1: one from Maestro Bath and one from MEDUNJESS.
Why it matters
The 59 new products for bathtubs at Wayfair are those in the top results in October and not in the four weeks before.
What to do
Check which of the new products for bathtubs are ads, and compare their prices with your nearest products.
What shoppers search
Kingston Brass leads “bathtub” with 25% of the top results.
- “bathtub”Kingston Brass · 30 October25%ads 46%
- “freestanding tub”monblari · 29 October21%ads 46%
- “drop in tub”WaterTech · 29 October25%ads 50%
- “whirlpool tub”WaterTech · 29 October42%ads 46%
- “walk in tub”Therapeutic Tubs · 29 October71%ads 50%
What it shows
Behind Kingston Brass in “bathtub” are DeerValley (9%) and Maestro Bath (9%). The brand monblari leads “freestanding tub” with 21%. Ads are 46% of the top results for “bathtub”.
Why it matters
“bathtub” is a second way into bathtubs, and its leader at Wayfair is Kingston Brass, not monblari, which leads the category page.
What to do
Check the unpaid places you already hold in “bathtub” before you buy ads on it: ads are 46% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathtubs at Wayfair, October 2026”, published 2 November 2026. https://altavane.com/research/wayfair/bathtubs/october-2026. Free to quote with a link.