Monthly category report
Bathtubs at Wayfair, September 2026
Abruzzo went from 4% to 15% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 18%Biggest brand: WoodBridge
- 44%of the top results are ads
- 4% to 15%Biggest change: Abruzzo gained share
Key findings
- WoodBridge leads with 18% of the top results.
- Ads are 44% of the top results. WoodBridge is on 33% of them, more than any other brand.
- Abruzzo went from 4% to 15% of the top results between the start and the end of September.
- 8 products entered the top results since 16 September; 3 are new to the category.
- WoodBridge leads “bathtub” with 34% of the top results.
About this report
This report covers 152 products from 49 brands in the top results for bathtubs at Wayfair, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Abruzzo went from 4% to 15% of the top results between the start and the end of September.
- Abruzzoup, from 4% to 15%
- POCCI&VANCCIup, from 0% to 6%
- Vanity Artup, from 2% to 8%
- Chevingtondown, from 6% to 1%
- American Standarddown, from 4% to 0%
- Evivadown, from 4% to 0%
- Streamline Bathdown, from 4% to 0%
- Adecabdown, from 3% to 0%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest loss was Chevington, from 6% to 1%. Five brands gained 3% or more and six brands lost 3% or more. Abruzzo also has one product among the new products below.
Why it matters
Abruzzo is seen more in bathtubs at Wayfair than earlier in September: about three places in every 24 gained.
What to do
Look at what changed for Abruzzo in bathtubs in September: its new products, prices and ads can all be seen from outside.
New products
8 products entered the top results since 16 September; 3 are new to the category.
- WoodBridge 71" x 31.5" Freestanding Double Slipper Soaking…adPosition 3$1,151
- OVE Decors Aveline 60" x 29.53" Solid Surface Freestanding…new to the category · adPosition 11$1,041
- WoodBridge 59" x 30" Freestanding Acrylic Soaking TubadPosition 11$752
- Abruzzo 63" x 37" Freestanding Soaking Solid Surface…Position 14$1,360
- Cpingao 71" x 35.43" Freestanding Soaking Solid Surface…new to the categoryPosition 17$2,149
- WoodBridge 54" x 28" Freestanding Soaking Acrylic Single…adPosition 17$804
Showing 6 of 8.
By brand
- WoodBridge4
- Abruzzo1
- Cpingao1
- OVE Decors1
- TONA1
What it shows
Of the 8 products that entered the top results since 16 September, 3 are new to the category; the other 5 were already in it, lower down. The best-placed new product is from WoodBridge, at position 3, priced at $1,151; it is an ad.
Why it matters
These are the first figures for bathtubs at Wayfair, so a new product is one in the top results after 16 September and not before it that month.
What to do
Check which of the new products for bathtubs are ads, and compare their prices with your nearest products.
What shoppers search
WoodBridge leads “bathtub” with 34% of the top results.
- “bathtub”WoodBridge34%ads 50%
- “freestanding tub”monblari25%ads 50%
- “drop in tub”WaterTech38%ads 50%
- “whirlpool tub”WaterTech34%ads 50%
- “walk in tub”Therapeutic Tubs58%ads 50%
Search results on 30 September.
What it shows
Behind WoodBridge in “bathtub” are Abruzzo (17%) and DeerValley (9%). The brand monblari leads “freestanding tub” with 25%. Ads are 50% of the top results for “bathtub”, against 44% on the category page.
Why it matters
WoodBridge leads both the category page and “bathtub” at Wayfair, so the two ways into bathtubs show the same brand first.
What to do
Check the unpaid places you already hold in “bathtub” before you buy ads on it: ads are 50% of its top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathtubs at Wayfair, September 2026”, published 2 October 2026. https://altavane.com/research/wayfair/bathtubs/september-2026. Free to quote with a link.