Weekly report
The Home Depot weekly report, 5th week of October 2026
Delta went from 34% to 39% of the top results for kitchen faucets.
At a glance
- 22%Biggest brand: Delta
- 8%of the banner ads are for InSinkErator
- 34% to 39%One of the biggest changes: Delta gained share
Key findings
- Delta holds 22% of The Home Depot’s top results across bathroom and kitchen categories.
- InSinkErator is on 8% of the banner ads above The Home Depot’s results, more than any other brand.
- Delta went from 34% to 39% of the top results for kitchen faucets.
- 6 products entered the top results; 2 are new to the category.
- Delta and Kohler lead the most searches at The Home Depot, 13% each.
About this report
This report covers 204 products from 30 brands in the top results of seven bathroom and kitchen categories at The Home Depot, 26 October to 1 November 2026, and 31 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Delta went from 34% to 39% of the top results for kitchen faucets.
- DeltaKitchen faucetsup, from 34% to 39%
- KohlerBathroom sink faucetsdown, from 21% to 16%
- SterlingBathtubsdown, from 9% to 4%
- Glacier Bay (the retailer’s own brand)Bathroom sink faucetsup, from 14% to 18%
- DeltaBathroom sink faucetsup, from 33% to 36%
- Glacier Bay (the retailer’s own brand)Kitchen faucetsdown, from 20% to 17%
- HansgroheShower systemsup, from 1% to 4%
- KrausKitchen sinksdown, from 32% to 29%
gained share lost share
What it shows
The two biggest losses were the same size: Kohler in bathroom sink faucets, from 21% to 16%, and Sterling in bathtubs, from 9% to 4%. One week’s move; the same move next week would make it a trend.
Why it matters
Delta is seen more in kitchen faucets at The Home Depot than a week ago: about one place in every 24 gained.
What to do
Look at what changed for Delta in kitchen faucets this week: its new products, prices and ads can all be seen from outside.
New products
6 products entered the top results; 2 are new to the category.
- American Bath Group DreamLine Tub and Shower SystemShower doors · new to the categoryPosition 9$1,608
- GRANDJOY LED Shower System Kit 3-Spray Ceiling Mount 25 in.…Shower systems · new to the categoryPosition 12$2,994
- Kohler Hydrorail-R Occasion Arch Shower Column KitShower systemsPosition 15$731
- Delta Commix 54-3/8 to 60 in. W x 76 in. H Frameless…Shower doorsPosition 22$708
Showing 4 of 6.
No brand has more than one.
What it shows
Of the 6 products that entered The Home Depot’s top results this week, 2 are new to their category; the other 4 were already in it, lower down. The category with the most is shower doors, with three.
Why it matters
The 6 new products at The Home Depot are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at The Home Depot with your own: those listed run from $708 to $2,994.
What shoppers search
Delta and Kohler lead the most searches at The Home Depot, 13% each.
Share of searches led
- Delta13%
- Kohler13%
- Glacier Bay10%
- American Standard6%
- Aston6%
One search per category
- “bathroom faucets”Delta and Glacier Bay tied · 30 October25%
- “cabinet knobs”Liberty · 30 October100%
- “kitchen faucet”Glacier Bay, Kohler and Moen tied · 1 November25%
- “kitchen sink”Glacier Bay · 1 November42%
- “shower doors”Delta · 1 November42%
- “shower system”AKDY, Delta and Kohler tied · 1 November13%
- “bathtub”Bootz Industries · 1 November38%
- “toilet seat”Bemis · 1 November34%
What it shows
This report has 31 searches at The Home Depot, and 17 different brands lead at least one. After the leaders, Glacier Bay leads the most, 10% of them.
Why it matters
The brand shown first depends on the words searched: no brand leads in more than 13% of the searches at The Home Depot.
What to do
Search the words for your own categories at The Home Depot and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “The Home Depot weekly report, 5th week of October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/weekly/october-2026-week-5. Free to quote with a link.