Monthly category report
Shower systems at The Home Depot, October 2026
Kohler leads with 13% of the top results.
At a glance
- 13%Biggest brand: Kohler
- 6%of the banner ads are for MAAX
- 7% to 3%Biggest change: BWE lost share
Key findings
- Kohler leads with 13% of the top results.
- MAAX is on 6% of the banner ads above The Home Depot’s results, more than any other brand.
- BWE went from 7% to 3% of the top results since September.
- 13 products entered the top results; 6 are new to the category.
- Delta and GRANDJOY tie for “shower system”, with 13% each.
About this report
This report covers 57 products from 18 brands in the top results for shower systems at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
BWE went from 7% to 3% of the top results since September.
- BWEdown, from 7% to 3%
- AKDYdown, from 12% to 9%
- Kohlerup, from 10% to 13%
gained share lost share
What it shows
The biggest gain was Kohler, from 10% to 13%. One brand gained 3% or more and two brands lost 3% or more. In all, seven brands moved by a full percent or more.
Why it matters
BWE is seen less in shower systems at The Home Depot than in September: about one place in every 24 lost.
What to do
Look at which products took the places BWE gave up in shower systems; Kohler went from 10% to 13%.
New products
13 products entered the top results; 6 are new to the category.
- Hansgrohe Croma 49 in. Dual Showerhead and Handheld ShowerheadPosition 11$978
- EVERSTEIN 5-Spray Square 12 in. Rain Wall Mount Shower Systemnew to the categoryPosition 12$599
- GRANDJOY LED Shower System Kit 3-Spray Ceiling Mount 25 in.…new to the categoryPosition 12$2,994
- EVERSTEIN 3-Spray Patterns Round Fixed Shower Head 10 and 6…Position 13$439
- GRANDJOY Aurorasymphony LED Bluetooth 6-Spray Ceiling Mount…new to the categoryPosition 13$2,349
- GRANDJOY Aurora 28 in. Mood Light Speaker 3-Jet Shower Systemnew to the categoryPosition 13$2,399
Showing 6 of 13.
By brand
- GRANDJOY4
- EVERSTEIN2
- Hansgrohe2
- BYH build your home1
- Moen1
- YAWWALK1
- Other brands2
What it shows
Of the 13 products that entered the top results in October, 6 are new to the category; the other 7 were already in it, lower down. GRANDJOY has the most, four. The best-placed new product of those listed is from Hansgrohe, at position 11, priced at $978.
Why it matters
The 13 new products for shower systems at The Home Depot are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in shower systems: those listed run from $182 to $2,994.
What shoppers search
Delta and GRANDJOY tie for “shower system”, with 13% each.
- “shower system”Delta and GRANDJOY tied13%
Search results on 31 October.
What it shows
Next in “shower system”, after the tied leaders, are AKDY (9%) and American Standard (9%). Kohler, the biggest brand on the category page, holds 8% of “shower system”.
Why it matters
A search is a second way into shower systems, and for “shower system” no one brand is ahead at The Home Depot.
What to do
Search “shower system” at The Home Depot and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower systems at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/shower-systems/october-2026. Free to quote with a link.