Monthly category report
Shower heads at The Home Depot, October 2026
Glacier Bay went from 13% to 8% of the top results since September, the biggest change in this report.
At a glance
- 40%Biggest brand: Delta
- 17%of the banner ads are for Kohler
- 13% to 8%Biggest change: Glacier Bay lost share
Key findings
- Delta leads with 40% of the top results.
- Kohler is on 17% of the banner ads above The Home Depot’s results, more than any other brand.
- Glacier Bay went from 13% to 8% of the top results since September.
- One product entered the top results, at position 23.
About this report
This report covers 29 products from 7 brands in the top results for shower heads at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Glacier Bay went from 13% to 8% of the top results since September.
- Glacier Bay (the retailer’s own brand)down, from 13% to 8%
- Deltaup, from 38% to 40%
- Moenup, from 33% to 35%
gained share lost share
What it shows
The two biggest gains were the same size: Delta, from 38% to 40%, and Moen, from 33% to 35%. One brand lost 3% or more; no brand gained that much. Glacier Bay, the biggest mover, is one of The Home Depot’s own brands.
Why it matters
Glacier Bay is seen less in shower heads at The Home Depot than in September: about one place in every 24 lost.
What to do
Look at which products took the places Glacier Bay gave up in shower heads; Delta went from 38% to 40%.
New products
One product entered the top results, at position 23.
- Moen Verso 8-Spray 7 in. Dual Wall Mount Fixed…Position 23$93
No brand has more than one.
What it shows
One product entered the top results in October. It was already in the category, lower down. It is from Moen, at position 23, priced at $93.
Why it matters
The new product for shower heads at The Home Depot is one that is in the top results in October and was not in the four weeks before.
What to do
Check whether the price changed on this product: it is not a launch, it was in shower heads already.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower heads at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/shower-heads/october-2026. Free to quote with a link.