Monthly category report

The Home Depot

Garbage disposals at The Home Depot, October 2026

InSinkErator leads with 75% of the top results.

Altavane ResearchPublished 2 November 20264 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 75%Biggest brand: InSinkErator
  • 76%of the banner ads are for InSinkErator
  • 5new products in the top results

Key findings

  • InSinkErator leads with 75% of the top results.
  • InSinkErator is on 76% of the banner ads above The Home Depot’s results, more than any other brand.
  • Moen went from 10% to 12% of the top results since September.
  • 5 products entered the top results; 1 is new to the category.

About this report

This report covers 30 products from 4 brands in the top results for garbage disposals at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

InSinkErator leads with 75% of the top results.

  • InSinkErator75%
  • Moen12%
  • Glacier Bay (the retailer’s own brand)8%
  • Waste King1%
  • Other brands4%

The retailer’s own brand

Figure 1. Brand share for garbage disposals at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 95% between them (InSinkErator 75%, Moen 12%, Glacier Bay 8%). InSinkErator holds 63% more of the top results than Moen, the next brand.

Why it matters

With 95% of the top results for garbage disposals held by three brands, 5% is left for every other brand.

What to do

Compare your share with Moen, at 12% the brand behind InSinkErator. If your brand is not in the chart, check that your products are listed under garbage disposals at The Home Depot.

Ad share

InSinkErator is on 76% of the banner ads above The Home Depot’s results, more than any other brand.

Banner ads above the results

  • InSinkErator76%
  • Other banner ads24%
Figure 2. Banner ads above the results for garbage disposals at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

No product in The Home Depot’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 76% of the banner ads; the other 24% name no brand here.

Why it matters

Banner ads sit above the results, so InSinkErator, on 76% of them, is seen before the first product for garbage disposals.

What to do

Ask your contact at The Home Depot which banner ads above garbage disposals can be bought, and for how long.

Changes this month

Moen went from 10% to 12% of the top results since September.

  • Moenup, from 10% to 12%
  • InSinkEratordown, from 76% to 75%
  • Waste Kingup, from 0% to 1%

gained share lost share

Figure 3. Biggest changes in brand share for garbage disposals at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The biggest loss was InSinkErator, from 76% to 75%. No brand gained or lost as much as 3%. In all, three brands moved by a full percent or more.

Why it matters

Moen is seen more in garbage disposals at The Home Depot than in September: under one place in every 24 gained.

What to do

Look at what changed for Moen in garbage disposals in October: its new products, prices and ads can all be seen from outside.

New products

5 products entered the top results; 1 is new to the category.

By brand

  • InSinkErator4
  • Waste King1
Figure 4. Products new to the top results for garbage disposals at The Home Depot, 1 to 31 October 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

Of the 5 products that entered the top results in October, 1 is new to the category; the other 4 were already in it, lower down. InSinkErator has the most, four. The best-placed new product is from Waste King, at position 7, priced at $75.

Why it matters

The 5 new products for garbage disposals at The Home Depot are those in the top results in October and not in the four weeks before.

What to do

Compare the prices of the new products with your own in garbage disposals: those listed run from $75 to $364.

What shoppers search

No searches for this category this month.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Garbage disposals at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/garbage-disposals/october-2026. Free to quote with a link.

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